A Cineplex Odeon theatre is pictured in North Vancouver, on May 15, 2012. THE CANADIAN PRESS/Jonathan Hayward

A Cineplex Odeon theatre is pictured in North Vancouver, on May 15, 2012. THE CANADIAN PRESS/Jonathan Hayward

Cineplex CEO says cinemas ‘could help in a big way’ as potential vaccination sites

Plans for vaccination sites are still very much in flux

The head of Cineplex Inc. is ready to turn Canada’s multiplexes into temporary COVID-19 vaccination sites.

Ellis Jacob, CEO of the country’s largest movie theatre chain, says he’s reached out to provincial public health agencies nationwide to suggest his company “could help in a big way” as a space for distributing shots.

In Ontario, those talks have also involved Premier Doug Ford, Jacob said in an interview.

And he says while no decisions have been made, he believes health leaders were “very interested and receptive” to the idea.

Plans for vaccination sites are still very much in flux as officials balance vaccine availability and provincial approvals with choosing locations that make logistical sense.

Loblaw Cos. Ltd.-owned Shoppers Drug Mart and other pharmacies are among companies seeking approval as mass vaccination sites.

READ MORE: Canadian malls, conference centres, hotels offer up space for COVID vaccination centres

But preliminary plans for a vaccination rollout have been hampered by supply setbacks.

In Toronto, for example, a massive clinic was opened at the Metro Toronto Convention Centre in January before it was shut down two days later due to vaccine shortages.

Jacob says once vaccination distribution picks up, he believes Cineplex theatres in smaller markets could be especially helpful because they’re spaces that can accommodate people “all the time” and are familiar to local residents.

“Most people know their local theatres so it makes it easier than somebody saying, ‘Hey, come to this particular place,’ which they’ve never heard of,” he added.

“So I think we could ramp it up and get going in a couple of days, as long as we know what they need and what the conditions are.”

Cineplex, which reported a steep fourth-quarter loss of $230.4 million on Thursday, has been grappling with a massive shutdown of its chain due to COVID-19 restrictions.

The movie theatre company says the loss amounted to $3.64 per diluted share for the quarter ended Dec. 31 compared with a profit of $3.5 million or six cents per diluted share in the last three months of 2019.

Revenue totalled $52.5 million, down from $443.2 million a year earlier.

Cineplex announced earlier this week that it reached a deal with its lenders to further amend its credit agreement as it struggles through the financial impact of the COVID-19 virus on its operations.

It said the amendment allows for the suspension of financial covenant testing to continue until the fourth quarter of 2021 under certain conditions.

These include the completion of a minimum $200-million financing of second lien secured notes by March 31. Net proceeds must be used to repay debt, including $100 million that would be a permanent repayment.

David Friend, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusvaccines

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A nurse performs a test on a patient at a drive-in COVID-19 clinic in Montreal, on Wednesday, October 21, 2020. (THE CANADIAN PRESS/Paul Chiasson)
30 new COVID-19 cases, five more deaths in Interior Health

This brings the total number of cases to 7,271 since testing began

West Kelowna City Hall on Cameron Road. (File photo)
Rose Valley water treatment facility to cost less than planned

The contract of $45.1 million was awarded to developer Maple Reinders Constructors Ltd .

Crash on Enterprise Way, Feb 23. (Jen Zielinski, Black Press Media)
Tuesday evening’s commute stalled by 3 vehicle collision

The incident backed up traffic on Enterprise Way at Dilworth Drive

A $3,000 donation from the Gary Bennett Family Fund will go towards baby products for families in need. (Central Okanagan Food Bank)
Okanagan charity donates $3,000 to support young families

The Gary Bennett Family Fund donated to Central Okanagan Food Bank

Project rendering of Hadgraft Wilson Place (CNW Group/Canada Mortgage and Housing Corporation)
68-unit affordable housing complex coming downtown Kelowna

The six-storey complex located on Fuller Ave is set to be completed by fall 2022

Dr. Bonnie Henry talk about the next steps in B.C.'s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. THE CANADIAN PRESS/Chad Hipolito
456 new COVID-19 cases in B.C., 2 deaths

Since January 2020, 78,278 have tested positive for the novel coronavirus in B.C.

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. (THE CANADIAN PRESS/Nathan Denette)
Vaccinating essential workers before seniors in B.C. could save lives: experts

A new study says the switch could also save up to $230 million in provincial health-care costs

The late Michael Gregory, 57, is accused of sexually exploiting six junior high students between 1999 and 2005. (Pixabay)
Former Alberta teacher accused of sexually assaulting students found dead in B.C.

Mounties say Michael Gregory’s death has been deemed ‘non-suspicious’

According to a new poll, a majority of Canadians want to see illicit drugs decriminalized. (THE ASSOCIATED PRESS)
Majority of Canadians think it’s high time to decriminalize illicit drugs: poll

More than two-times the B.C. residents know someone who died from an overdose compared to rest of Canada

Ranchero Deep Creek firefighters respond to a blaze involving two adjacent structures at a property off of Deep Creek Road on Sunday, Feb. 21. The buildings were believed to have been used as part of a cannabis growing operation, and RCMP are investigating. (Sean Coubrough/CSRD photo)
Ranchero Deep Creek firefighters respond to a blaze involving two adjacent structures at a property off of Deep Creek Road on Sunday, Feb. 21. The buildings were believed to have been used as part of a cannabis growing operation, and RCMP are investigating. (Sean Coubrough/CSRD photo)
Shuswap firefighters responding to structure blaze find cannabis grow operation

RCMP investigating, attempting to track down owner of property

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Interior Health officially declared a COVID-19 outbreak at Creekside Landing in Vernon on Jan. 3, which was followed by the first death from the virus 10 days later. (Kaigo photo)
COVID outbreak over at Vernon care home

Creekside Landing cleared of coronavirus, despite additional death in last day

(Stock photo)
EDITORIAL: The freedom to read

Books have been challenged many times in the past

Most Read