The demographics for touring classic rock bands have always been favourable in Kelowna which is why so many have played concerts at Prospera Place in recent years.
So RG Sports and Entertainment, who operate Prospera Place, and the title sponsor local classic rock radio station K96.3 have joined forces to present the inaugural Rock The Lake classic rock festival Aug. 12 to 14, an outdoor event.
“We’ve seen over the years Kelowna grow as a market that appreciates rock, Canadian rock in particular,” said RG Sports & Entertainment president Dave Dakers. “We’ve seen this market’s appetite grow for outside festivals, and we felt it was time to bring something that fit this market exactly. Really this isn’t about the acts, it’s about downtown Kelowna and showcasing it to the three or four thousand people that are going to be at this event.”
The concert line-up is a who’s who of Canadian acts that saw their heydays in the late ’70s through the ’80s:
Friday, Aug. 12: Kick Ax, Prism, Loverboy; 6 to 10 p.m.
Saturday, Aug. 13: Jerry Doucette, Lee Aaron, Harlequin, Streetheart; 3:30 to 10 p.m.
Sunday, Aug. 14: Nick Gilder & Sweeney Todd, Saga, Head Pins and Trooper; 3:30 to 10 p.m.
“I know Kelowna is ripe for this sort of stuff, and just look at the lineup of bands,” noted Al Harlow of Prism. “It’s just a catalogue of Canadian rock music. We’re looking forward to a sold out event.”
The festival grounds, the west parking lot of Prospera place, will have food, beverages and what promoters are calling a “generous in and out policy.”
Besides K96.3, the other major sponsor is Lake City Casinos.
Tickets will go on sale Friday, Dec. 4, 10 a.m. Call 250-762-5050, online at selectyourtickets.com or at the Prospera Place box office.