Tourism Kelowna CEO Lisanne Ballantyne says 2017 was a “rebound success story for tourism in the city. —Image: Alistair Waters/Capital News

Despite floods and fires, Kelowna tourism stayed the course in 2017

Tourism Kelowna says overall, 2017 was on par with previous years for number of visitors to the city

Tourism Kelowna says despite the challenges presented by the flooding and forest fires last year, plenty of people still visited Kelowna and area.

Overnight visits to the area remained strong throughout 2017 despite the weather-related challenges said the tourism organization in a news release Friday. Kelowna and area saw continued growth and development with visitors coming for a vacation or to attend a meeting, conference, or event.

“This is a rebound success story. Weather-related challenges aside, 2017 proved to be another year of growth for Kelowna and area,” said Lisanne Ballantyne, president and CEO of Tourism Kelowna.

“Our tourism businesses work hard to offer exceptional experiences throughout the year. These experiences are a major draw for Kelowna and the reason that hotel occupancy levels remained steady in 2017.”

Hotel occupancy during the summer months remained strong, but did not match 2016, while the final months of 2017 saw year-over-year growth in hotel occupancy numbers, including September (+0.3 per cent), October (+2.7 per cent), November (+2.6 per cent) and December (+2.2 per cent).

Overall, 2017’s year-over-year hotel occupancy remained virtually on par with 2016, dropping just 0.3 per cent from the high recorded in the city in 2016 at 64.1 per cent. Since 2012, Kelowna’s hotel average occupancy levels have risen from 51.8 per cent to 63.7 per cent per year.

“We know that the weather had an impact on local accommodators,” said Sean Coward, president of the Kelowna Hotel Motel Association. “We still saw visitors come, but some may have chosen to shorten their stay. Kelowna had a very strong year in 2016. To see that our 2017 hotel occupancy numbers kept pace with that growth is a sign of a strong and desirable destination.”

He said the industry is optimistic the growth will continue in 2018.

One of Tourism Kelowna’s tasks is to drive overnight visits to Kelowna and the surrounding communities throughout the year.

In 2016, more than 1.9 million visitors came to the area and spent $337 million dollars. Overall, the tourism industry contributes more than $1.25 billion to the overall regional economy and provides nearly 12,000 jobs and generates $142 million in tax revenues.

Tourism Kelowna’s goal is to welcome three million visitors annually by 2021.

To report a typo, email:


Like us on Facebook and follow us on Twitter.

Just Posted

UBCO Heat teams unable to secure any wins against Mount Royal Cougars

The mens and womens volleyball and basketball teams went 0-4, but all have rematches Saturday night

Rockets held scoreless in loss against Red Deer

Rockets will look for some points in final game of road trip against Edmonton

New maintenance crew to look after Okanagan Connector

Acciona Infrastructure Maintenance Inc. will replace Argo Road Maintenance Inc. in 2019

Kelowna’s definitive Christmas market list

We’ve prepared a list of every market in the Central Okanagan

Your guide to winter light ups around the Okanagan

From Vernon to Summerland, with a stop in Kelowna, we’ve found some activities for you to enjoy

Trudeau offers to help Pacific islands face climate change impact

Prime Minister Justin Trudeau met with the leaders from the Pacific island nations on Saturday during the APEC Summit in Papua New Guinea

‘Toxic’ chosen as the Word of the Year by Oxford Dictionaries

Other top contenders for 2018 include ‘gaslighting’ and ‘techlash’

RCMP bust illegal B.C. cannabis lab

Marijuana may be legal but altering it using chemicals violates the Cannabis Act

Canada defeats Germany 29-10 in repechage, moves step closer to Rugby World Cup

Hong Kong needs a bonus-point win over Canada — scoring four or more tries — while denying the Canadians a bonus point

Avalanche Canada in desperate need of funding

The organization provides avalanche forecasting for an area larger than the United Kingdom

5 B.C. cities break temperature records

Parts of B.C. remain warm, at 10 C, while others feeling chilly

Hodge: The long road to recovery

Kelowna - The first week of recovery I was too consumed in pain to notice the lack of fluid.

Letter: Teaching children to be compassionate is never a bad thing

Kelowna - Teaching Mandarin in schools? That gets my vote.

Letter: Homeless Kelowna citizens need help now, not later

Long term solutions are needed and government has a role to play there.

Most Read