A new public health campaign launched this week by the FNHA is aimed at delaying cannabis use and reducing the harms for young people, as well as expectant and breastfeeding mothers. (Submitted)

First Nations Health Authority launches campaign on cannabis use

Ad messages focused on harm reduction for youth and women who are breastfeeding or pregnant

It’s a culturally informed approach to cannabis being taken this week by the First Nations Health Authority (FNHA).

A new FNHA ad campaign is aimed at delaying first cannabis use, and reducing the harms among young people as well as expectant and breastfeeding mothers.

“We recognize that each First Nation will have its own perspectives on regulations around the sale and use of cannabis,” said Grand Chief Doug Kelly, chair of the First Nations Health Council.

The marketing messages reinforce Indigenous strength, and are based on the principles of harm reduction.

With 43 per cent of the Indigenous population in B.C. under 25, the FNHA is taking the proactive step to provide some wellness and health information in the wake of cannabis legalization in Canada.

“This is a first step in addressing the potential consequences of cannabis legalization for our communities based on global best practices and traditional teachings,” said Evan Adams, Chief Medical Officer of the First Nations Health Authority. “It is a wellness-centered campaign built on Indigenous values of personal and family responsibility, healthy relationships, and a culture of choices.”

The new campaign reminds Indigenous youth and women that their culture and traditional values give them “the strength and ability” to make the best choices around their health.

READ MORE: Cannabis law enacted on FN land

Examples of the messages:

• My protection is Indigenous. Our teachings guide me to understand the impact cannabis has on me and my baby when I’m pregnant or breastfeeding.

• My patience is Indigenous. Our teachings guide me to reflect on the benefits of waiting until I’m older before trying cannabis.

The ads are geared to multi-media platforms, radio spots, and transit shelter ads across B.C. that will direct people to a cannabis web portal for information and FNHA resources.

The campaign at www.fnha.ca/cannabis is where First Nations people and communities along with health professionals and leadership “can access culturally appropriate tools, information and resources.”

READ MORE: Different approaches to cannabis


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

District of Peachland reviews cannabis regulations in Okanagan

Staff intend to build bylaws by tailoring regulations in neighbouring communities

Rollover on Dillworth Drive

A car accident has resulted in one car rolling onto its side

Okanagan short story contest winners to be annouced at Milkcrate Records

The public reading is free and open to the public

Duck rescue: Kelowna men save ducklings from storm drain

Local retirees saved some local ducks from certain death.

Okanagan-Shuswap weather: Sunshine and clouds for Tuesday

Environment Canada is forecasting a mixed bag of conditions

An unconventional marriage: What’s age got to do with it?

An Armstrong couple that has 45-year age gap began turning heads after being featured on show Extreme Love.

Stamp club shares with Okanagan SPCA branch

Stampers donate funds to the South Okanagan Similkameen SPCA

Child, 11, accidentally shot in chest by 13-year-old in southern Alberta: RCMP

Child taken from Hutterite colony to nearby hospital Monday

Ceremonies, vigils planned in Toronto to honour victims of deadly van attack

Many of those who helped that day — first responders and Good Samaritans alike — still affected

Hergott: Avoiding collisions with cyclists

This is the last column in a four part series by Paul Hergott on motorists and cyclists in common collision scenarios.

Easter bombings a response to New Zealand attacks, says Sri Lanka minister

The Islamic State group asserted it was responsible for the nine bombings

PHOTOS: New commemorative loonie marks progress’ for LGBTQ2 people

But advocates say it mistakenly suggests equality has been achieved largely as a result of government actions

Two back-to-back earthquakes strike off Vancouver Island

The first earthquake happened at 1:27 p.m., the second at 2:44 p.m.

Man charged in fatal Salmon Arm church shooting to appear in court

Matrix Savage Gathergood charged with first degree murder, aggravated assault

Most Read