The free two-day cultural festival returns on the weekend of July 21 and 22. -Image: Fresh Coast

Fresh Coast festival returns to Kelowna

The event brings hip-hop culture into the Okanagan limelight

By Matthew Abrey

The Fresh Coast festival is coming back for its third year, and it’s aiming to bring hip-hop culture into the Okanagan limelight.

The free two-day cultural festival returns on the weekend of July 21-22, and boasts a wide range of artistic mediums and performances. The event, which is organized by LMNO Productions, the Coast to Coast Foundation and Mamas for Mamas, aims to inspire dance, music, art, photography, filmmaking, spoken word and other forms of expression through a hip-hop-focused showcase.

“This is the third year our festival has been growing,” said Francisco Ugarte, with the Coast to Coast Foundation. “Our first year was indoors, and last year we were at the Jubilee Court, but we find being at Stuart Park, we’re a lot closer to that Bernard area and boardwalk, so we’re expecting a pretty big crowd this year.”

City Park will once again be the main venue for the family-friendly festival, providing a beachfront backdrop for the competing artists to show off their skills.

There will also be local food and vendors on-site for spectators to visit all weekend.

For more information, www.freshcoast.ca/info

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