Generic hot dog sign - Pixabay

Get your hot dog water, only $40 in Vancouver

‘Hot Dog Water’ seller in Vancouver gets laughs, sales with savvy marketing

A Vancouver man who sold bottles of “Hot Dog Water” for nearly $40 each says he was trying to see how marketing of health claims backed by supposed science amounts to quick sales.

Douglas Bevans said he boiled about 100 organic beef hot dogs and put each one in a bottle of the water he sold at an annual car-free event.

Each bottle of the “keto-compatible,” unfiltered water sold for $37.99, but two bottles cost only $75 because of a special deal last Sunday at his booth, where he wore a hot dog onesie and promoted himself as CEO of Hot Dog Water.

RELATED: Phillies fan injured by flying hot dog

Bevans promised the water would lead to increased brain function, weight loss and a youthful appearance, even erasing crow’s feet when applied to the face in the form of a lip balm, which he also happened to sell.

“We noticed that some people were rubbing lip balm on their crow’s feet and they were swearing their crow’s feet were disappearing before their eyes,” he said.

One man who rubbed the lip balm on his ”dome” sent him photos suggesting it promoted hair growth, Bevans said.

While many people laughed, he said others were impressed by the health benefits they’d experience with his unique products, including body spray and “Hot Dog Water breath freshener.”

Bevans said he sold 60 litres worth of the products.

He told people the water creates quicker sodium uptake for good health, uttering sheer quackery: “Because Hot Dog Water and perspiration resemble each other so when you drink Hot Dog Water it bypasses the lymphatic system, whereas other waters have to go through your filtering system, so really, Hot Dog Water has three times as much uptake as coconut water.”

Bevans, who is really a tour operator and a performance artist, said he came up with the idea as he questioned the ridiculous marketing and health claims behind some products and thought to himself: “I bet I could sell hot dog water.”

“We’re helping people, empowering them to use informed decisions in their purchasing choices,” he said about his marketing stunt. “That is the message behind this.”

RELATED: Column: A carbohydrate conversion

His aim is to get consumers to bypass slick marketing and think about what they’re buying, especially in the age of social media clicks and ‘likes’ involving celebrities pitches.

Bevans said he thought of his project as an art performance to create awareness about critical thinking.

“Art, I think, has a way of doing this better than if this was a public service announcement. There’s an image attached to it, that it’s ridiculous.”

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Kelowna Rocket invited to Hockey Canada National Under-17 Development Camp

The 16-year-old was selected by the Rockets 18th overall at the 2018 WHL Bantam Draft

Kelowna RCMP serve up slices and support for Special Olympics B.C.

Last years inaugural campaign raised more than $12,000

Car window smashed with a bike in Kelowna

A staffer working in the area on the incident says vandalism is a reoccurring problem

Kelowna Mayor’s walking tour of Rutland cancelled

Growing issues surrounding supportive housing leads to rescheduled meeting with concerned resident

Kelowna RCMP net traffickers in undercover op

The RCMP reported dozens of arrests in the investigation

VIDEO: Killer whale steals fisherman’s catch off North Coast

Fishing duel results in eager orca snagging salmon in Prince Rupert

UPDATED: Highway 97 closed between Summerland and Penticton

Accident closes highway in both directions; reopening expected at 10 p.m.

Fate of accused in Canadian couple’s 1987 killings in jury’s hands

William Talbott’s lawyer says DNA doesn’t prove murder

Vernon artist featured at Kelowna exhibit

Mariel Belanger one of three female indigenous artists

Hergott: Moral obligations and your will

Lawyer Paul Hergott discusses wills and moral obligation

Child killed after being hit in driveway on Vancouver Island

The driver of the vehicle remained at the crash scene and is fully cooperating

Rain delays repair of Shuswap road damaged in mudslide

Seymour Arm forest service road not expected to reopen until early next week

Cat badly hurt in animal trap was likely stuck for days, B.C. owner says

Blu, a three-year-old house cat, suffered severe damage to his hind leg after being stuck in trap for days

Alleged Okanagan shoplifter tracked down by RCMP

Vernon retail store’s loss prevention officer’s description of suspect helps lead to arrest

Most Read