(Black Press Media files)

Health Canada tightens marketing requirements for opioid prescriptions

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses

The federal government is adding more restrictions on how opioids can be marketed in Canada.

The move, announced Monday, comes as the country has seen more than 9,000 overdose-related deaths between January 2016 and June 2018.

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses.

B.C. has been the province hardest hit by the crisis: in 2018 alone, 1,489 died as a result of overdoses, with fentanyl to blame for 85 per cent of the deaths.

The new Health Canada guidelines state that all pamphlets, ads and marketing materials for opioids sold in Canada must only contain federally-approved statements.

The statements must all come verbatim from the Health Canada authorized product monogram and “convey the benefits and risks of opioids in a balanced way.”

The new rules apply to all Class B opioids equal to or stronger than morphine.

The announcement coincided with the launch of an online portal to stop the “illegal marketing of drugs and devices,” and months after Health Canada began requiring warning stickers on opioid prescriptions

READ MORE: Health Canada to require warning stickers on all opioid prescriptions

READ MORE: B.C. opioid overdoses still killing four people a day, health officials say

“I am deeply concerned by the ongoing opioid crisis, which is affecting Canadians from all walks of life. I recognize that advertising can influence the prescribing practices of health care professionals,” said federal Health Minister Ginette Petitpas Taylor.

“Today’s announcement will help us to ensure that health professionals are getting only factual information about these products, so that they can provide the best possible support to their patients.”


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Registration is open for the Okanagan’s largest outdoor cycling class

The 13th annual YMCA of Okanagan Cycle for Strong Kids event will take place on May 26

UPDATE: Truck dumped on embankment near Big White

The truck was allegedly reported stolen from Kelowna

Car crashes into semi-truck in West Kelowna

Highway 97 heading northbound by Boucherie Rd. closed

VegFest drops Okanagan Ice Pops as sponsor

Controversy stirs over a bacon-chocolate flavoured popsicle

Semi-annual Trunk Sale returns Saturday

Regional District Waste Reduction Office hosts semi-annual Trunk Sale

Kelowna toddler suffers cracked skull after fall from balcony

Neighbour who found the two-year-old boy said he has a bump the size of a golf ball on his head

Black bear spotted near Salmon Arm elementary school

The bear was sighted at around 4 p.m. after school was out

Multiple black bear sightings in residential area near Okanagan elementary

Pictures of the bear have been posted on the Armstrong Community Forum frequently

RCMP probe if teen was intentionally hit with ski pole by mystery skier on B.C. mountain

The incident happened on March 20 on Grouse Mountain. Police are urging witnesses to come forward

Pipeline protester chimes in on Justin Trudeau’s B.C. fundraising speech

The government purchased the Trans Mountain pipeline and expansion project for $4.5 billion

Baby boom seniors putting pressure on B.C. long-term care: report

B.C. leads Canada in growth of dementia, dependence on care

UPDATED: B.C. man says he’ll take People’s Party lawsuit as far as he can

Federal judge shut down Satinder Dhillon’s ‘nonsensical’ motion to bar use of PPC name in byelection

Canada stripping citizenship from Chinese man over alleged marriage fraud

The move comes amid severely strained relations between Ottawa and Beijing

Most Read