Sanrio Inc. and Hyper Hippo Games, a leading independent and innovative games studio in the Okanagan, have launched their first app together.
Hello sanrio: say hello! was made available on both Android and iOS and launches at Comic-Con International: San Diego on Thursday.
Say hello! brings together Sanrio fans to share their love of Hello Kitty and all of her friends in a unique and safe environment.
Hyper Hippo partnered with Sanrio last fall to develop a suite of lifestyle apps themed to the new hello sanrio brand that celebrates Sanrio’s core foundation of social communication.
The digital initiative supporting Hello sanrio explores the world of Sanrio through Hello Kitty and multiple characters from Sanrio’s design legacy including Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin, Gudetama, and more. Hello sanroi marks the first time that the company has premiered a new multi-character brand via digital content.
“The introduction of Hello sanrio marks an exciting evolution in Sanrio’s history – a history that’s rooted in fostering social communication, connecting people, and nurturing friendships,” said Jill Koch, senior vice-president of brand management and marketing at Sanrio.
“Hello sanrio adds to this rich history by creating a world in which Sanrio’s fans can engage and interact with one another and with our expansive roster of characters through a suite of apps, unique digital content and supercute products.”
Say hello! is the first app to officially launch the hello sanrio suite of lifestyle apps. The app offers fans an immersive social experience on mobile devices while bringing fans together, giving them a place to connect discover, express themselves and experience the world of Sanrio in a new way.
This is the first platform of its kind for Sanrio, utilizing a broad range of applications simultaneously while connecting fans with friends, famil members and other Sanrio fans .
“Hyper Hippo is thrilled to be working closely with Sanrio on such a globally recognized brand. Say hello! is just the beginning of new and innovative ideas that will help connect friends and make more smiles around the world,” said Lance Priebe, CEO of Hyper Hippo.