The largest winter gathering of B.C. wineries in the province begins this weekend with ticket sales for more than half of the festival’s 20 events already sold out.
Organizers says the 17th annual Sun Peaks Winter Okanagan Wine Festival will be the most successful pre-event ticket sales in the festival’s history.The festival takes place from Jan. 16 to 25.
In addition to strong overall ticket sales, more than 600 tickets were snatched up in record time for the flagship event of the festival. The Sun Peaks Progressive Tasting Presented by WestJet sold out more than two weeks prior the kick-off of the festival, earlier than ever before.
Two other new events, Vertical Goes Vino and Explorer Series, were among some the first events to sell out, indicating guests are always hungry for a new wine tasting experience alongside their classic favourites.
“This continues to outgrow the confines of an ordinary wine festival,” said Christopher Nicolson, president of Tourism Sun Peaks. “What began as a weekend Icewine event has evolved into a ten day experience, celebrating the inspired combination of the best in B.C. wines and B.C. Interior’s famous champagne powder.
“This year’s record ticket sales solidify the festival’s reputation as one of the must-do experiences in the province. It’s the perfect opportunity for a unique mountain getaway combined with wine tasting which is typically considered an urban activity.”
“We’re thrilled to see another successful start to the Winter Wine Festival,” added Blair Baldwin, general manager of Okanagan Wine Festivals Society. “Indicative of festival’s popularity, tickets are 90 per cent sold out. As we kick off our 17th year, our visitors can look forward to a fantastic time on the slopes of Canada’s second largest ski area followed by an intimate après ski environment with the tastemakers behind our award winning B.C. wine and cuisine.”
Tickets are still available for nine events, including four signature events – The Big Varietal Showdown, Taste of Sun Peaks, Icewines and Nothing Less and Bella Italia Brunch Buffet. Remaining tickets are expected to sell quickly once the festival begins.
A complete list of festival events can be found on www.SunPeaksResort.com/Wine-Festival and tickets can be purchased through Tourism Sun Peaks’ Central Reservations at 1-877-212-7107.