Jaide & Joel’s Baking Co. is set to open their cafe on Thursday, June 13, 2019. (Supplied)

Jaide & Joel’s Baking Co. is set to open their cafe on Thursday, June 13, 2019. (Supplied)

Jaide and Joel to open vegan, gluten-free bakery cafe

Kelowna duo to offer more variety to local culinary scene

Joel Murga and his partner in life and business, Jaide Hatfield, are living out one of their dreams with the grand opening of Jaide & Joel’s Baking Co. — and only two years after opening their business.

The creative masterminds behind the vegan doughnuts you can purchase from Natures Fare, Blenz and Pulp Fiction will open their own storefront this Thursday on Osprey Avenue.

“When we first started, we always dreamed of having a little cafe where we could display what we really what we wanted to do, share more baking and offer new items,” co-owner Murga said.

VIDEO: Vegan, gluten-free Kelowna doughnut business expanding in the Okanagan

Not only is the couple expanding their reach, but their menu as well. They will offer their fan-favourite doughnuts alongside a variety of other vegan and gluten-free products, including breads, cinnamon buns, cookies, ice-cream sandwiches, plus all of these goodies will be baked fresh with the freshest ingredients.

The duo said when they first started baking together, they were going to ensure all of their products were both gluten-free and vegan, “because it’s hard to find both combined,” Murga explained.

Baking is a science, Murga said. And the two have faced challenges in perfecting their formulas.

“It has been quite a journey,” Murga said. “There are always recipes that work sometimes and then, all of a sudden, they go wrong for no good reason.”

READ MORE: Vegan life: Market returns to Kelowna just in time for spring

“We spend a lot of time searching for the best recipes that are the best tasting,” he said. “We dedicated a lot of our time to finding the best ones and tweaking them.”

Murga said his and Hatfield’s academic background includes some chemistry and science which has benefited them on their baking journey.

“Every time we go to bake, we use what we learn and we started to notice a pattern to see how things work,” Murga said.

Jaide and Joel’s Baking Co. will open its doors every Thursday starting June 13, and the owners are really hoping to get to a point where they can open their doors every day.

“We believe everyone will be able to enjoy our baking, vegan or not,” Murga said. “Our taste testers, they’re not vegan or gluten-free, so they’re a tough crowd.

“This isn’t your typical vegan and gluten-free baking where people think it’s cardboard,” he added. “We try hard to make it taste like the real thing.

Jaide & Joel’s Baking Co. will officially open its doors at 585 Osprey Avenue Thursday, June 13, at 10 a.m. and stay open until 5 p.m., or until they sell out of their treats. As a special offer, they’re giving 15 per cent off to the first 10 customers.


@caitleerach
Caitlin.clow@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Joel Murga (left) and Jaide Hatfield are the masterminds behind Jaide & Joel’s Baking Co. The Kelowna duo have always wanted to open their own bakery and that dream will become a reality this Thursday. (Supplied)

Joel Murga (left) and Jaide Hatfield are the masterminds behind Jaide & Joel’s Baking Co. The Kelowna duo have always wanted to open their own bakery and that dream will become a reality this Thursday. (Supplied)

Just Posted

Residents should run their taps until cold before using their water. (Black Press file photo)
Westside water quality advisory back on tap

Leak repair at Westshore Estates affecting some properties, again

Bobcat spotted in Rutland on Dec. 2, 2020. (Contributed)
Rutland resident warns community to keep eye on pets after spotting bobcat

The bobcat was spotted on Fitzpatrick Street on Dec. 2, 2020

(Pixabay)
Create memories, not garbage this season: Regional District of Central Okanagan

The holiday season will look different this year, so get creative

The Kelowna RCMP has recovered a replica of Leonardo Da Vinci’s Mona Lisa after it was stolen from a local business. (Contributed)
Kelowna RCMP recover ‘Mona Lisa’

A local business had a replica Mona Lisa stolen from their business last month

Enterprise Way in Kelowna, B.C. (Contributed)
Environment Canada predicts warmer than average temperatures for Interior this winter

There is a 40 to 50 per cent chance that the Southern Interior will be in a warm category this winter

A tongue-in-cheek message about wearing a face mask to curb the spread of COVID-19 on a sign outside a church near Royal Columbia Hospital, in New Westminster, B.C., on Sunday, Nov. 29, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C.’s COVID-19 infection count climbs back up to 656

20 more people in hospital, active cases still rising

B.C. Premier John Horgan on a conference call with religious leaders from his B.C. legislature office, Nov. 18, 2020, informing them in-person church services are off until further notice. (B.C. government)
B.C. tourism relief coming soon, Premier John Horgan says

Industry leaders to report on their urgent needs next week

An RCMP cruiser looks on as a military search and rescue helicopter winds down near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
B.C. Mountie, suspect airlifted by Canadian Armed Forces from ravine after foot chase

Military aircraft were dispatched from Comox, B.C., say RCMP

Gabrielle Poon said Fiction, formerly Amka, is the perfect fit for their family. “She loves playing with her big brothers, Cricket (a Shiba Inu) and Facts (Siberian husky).” She has attended rally, obedience, and agility classes and has done remarkably well for such a young pup, according to Poon. “She is eager to please and gets excited whenever she sees the training equipment pulled out. She loves hiking and had her first overnight hiking trip in October. She is such sweet little dog and has so much love to give. We’re delighted to have Fiction as a member of our family!” Poon said. (SPCA photo)
Before and after: SPCA shares update on rescued husky puppies

Seventeen husky puppies were adopted after being found neglected on a property in the B.C. Interior last December

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A logo for Netflix on a remote control is seen in Portland, Ore.,Aug. 13, 2020. Experts in taxation and media say a plan announced Monday by the government will ultimately add to the cost of digital services and goods sold by foreign companies. THE CANADIAN PRESS/AP-Jenny Kane
‘Netflix tax’ for digital media likely to raise prices for consumers, experts say

The government says Canadian companies already collect those taxes when they make digital sales

BIG SALMON ranch in Washington State. (Center for Whale Research handout)
Non-profit buys Chinook ranch in hopes of increasing feed for southern resident killer whales

The ranch, which borders both sides of Washington State’s Elwha River, is a hotspot for chinook salmon

Most Read