Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z invests $5M in Kelowna-based company

Pela is a Kelowna-based company that makes the world’s first compostable phone case

JAY-Z and other investors with Marcy Venture Partners are betting on a Kelowna-based company.

The group, along with Kensington Capital, announced a $5-million investment to help fund the growth of Pela, the world’s first compostable smartphone case.

The company was founded in 2010, when Jeremy Lang was struck by all the small pieces of plastic washing up on the beach.

Production began in Saskatchewan, then headquarters moved to Kelowna as business expanded.

Pela’s flagship flax oilseed material is still produced in Saskatchewan.

“We’ll be adding 15 job opportunities to our Kelowna team with the investment,” said Pela spokesperson Catie St. Jacques.

“We’re really grateful for the funding with MVP and to expand and grow with that investment. We’re looking forward to getting more retailers.”

View this post on Instagram

Do you love your Pela Case? Why not share it with the world? I LOVE getting to see all of the beautiful photos and captions that y'all write. ⁠ ⁠ Use the hashtag #PelaCase and we'll share our favorite ones on our feed!⁠ ⁠ Plus, if you really like talking about us and sharing eco-friendly tips with your followers you should absolutely sign up to be one of our ambassadors! We'll equip you with the tools to use your platform to create a more sustainable world (plus free pela swag 😉)! ⁠ #PelaCase #PelaVison⁠ ⁠ Credit to⁠ 1. @oysterpromo⁠ 2. @chicchidisalute⁠ 3. @janapk_⁠ 4. @thegeekyveg⁠ 5. @_jolennee_⁠ 6. @murphandmonty ⁠ 7. @anonymousrhi⁠ 8. @flyingtembo⁠ 9. @anet_hod⁠ 10. @ecofriendly_friends⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories

A post shared by Pela Case (@pelacase) on

Target is among the retailers set to carry the iPhone and Android Pixel cases, with distribution to stores across the United States starting Oct. 20.

To learn more about the company, you can visit their website.


@connortrembley
connor.trembley@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Province covers medical costs for Kelowna boy with spinal muscular atrophy

Spinal taps for Rumi Green’s spinal muscular atrophy treatment cost $120,000 each

Warriors look to snap 4 game losing streak in Trail

West Kelowna takes on the Smoke Eaters Friday night

Funding sought for family of 15-year-old Summerland girl with cancer

Treatment will involve two weeks in hospital, followed by eight to 10 weeks recovery at home

Central Okanagan Journey Home Society names new executive director

Stephanie Ball will head the Journey Home strategy

Kelowna International Airport to invest $67M to expand terminal

It’s the largest capital investment in the airport’s 72-year history

VIDEO: More air-passenger rights go into effect this weekend

The first set of passenger rights arrived in mid-July in Canada

Swoop airlines adds three destinations in 2020 – Victoria, Kamloops, San Diego

Low-fair subsidiary of WestJet Airlines brings new destinations in April 2020

Aid a priority for idled Vancouver Island loggers, John Horgan says

Steelworkers, Western Forest Products returning to mediation

Navigating ‘fever phobia’: B.C. doctor gives tips on when a sick kid should get to the ER

Any temperature above 38 C is considered a fever, but not all cases warrant a trip to the hospital

Penticton resident allegedly has rear car tires stolen

The resident woke up today to find their back tires missing and their car on blocks

Woman struck, dog killed after collision on Highway 97

Speed is not believed to be a factor and alcohol has been ruled out

Province covers medical costs for Kelowna boy with spinal muscular atrophy

Spinal taps for Rumi Green’s spinal muscular atrophy treatment cost $120,000 each

Funding sought for family of 15-year-old Summerland girl with cancer

Treatment will involve two weeks in hospital, followed by eight to 10 weeks recovery at home

Kootnekoff: Accommodating religious celebrations

Employers must be mindful that not everyone celebrates holidays which are days off

Most Read