Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z invests $5M in Kelowna-based company

Pela is a Kelowna-based company that makes the world’s first compostable phone case

JAY-Z and other investors with Marcy Venture Partners are betting on a Kelowna-based company.

The group, along with Kensington Capital, announced a $5-million investment to help fund the growth of Pela, the world’s first compostable smartphone case.

The company was founded in 2010, when Jeremy Lang was struck by all the small pieces of plastic washing up on the beach.

Production began in Saskatchewan, then headquarters moved to Kelowna as business expanded.

Pela’s flagship flax oilseed material is still produced in Saskatchewan.

“We’ll be adding 15 job opportunities to our Kelowna team with the investment,” said Pela spokesperson Catie St. Jacques.

“We’re really grateful for the funding with MVP and to expand and grow with that investment. We’re looking forward to getting more retailers.”

View this post on Instagram

Do you love your Pela Case? Why not share it with the world? I LOVE getting to see all of the beautiful photos and captions that y'all write. ⁠ ⁠ Use the hashtag #PelaCase and we'll share our favorite ones on our feed!⁠ ⁠ Plus, if you really like talking about us and sharing eco-friendly tips with your followers you should absolutely sign up to be one of our ambassadors! We'll equip you with the tools to use your platform to create a more sustainable world (plus free pela swag 😉)! ⁠ #PelaCase #PelaVison⁠ ⁠ Credit to⁠ 1. @oysterpromo⁠ 2. @chicchidisalute⁠ 3. @janapk_⁠ 4. @thegeekyveg⁠ 5. @_jolennee_⁠ 6. @murphandmonty ⁠ 7. @anonymousrhi⁠ 8. @flyingtembo⁠ 9. @anet_hod⁠ 10. @ecofriendly_friends⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories

A post shared by Pela Case (@pelacase) on

Target is among the retailers set to carry the iPhone and Android Pixel cases, with distribution to stores across the United States starting Oct. 20.

To learn more about the company, you can visit their website.


@connortrembley
connor.trembley@kelownacapnews.com

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