Kelowna business coalition takes on distracted driving

Kelowna businesses have come together to keep Kelowna’s roads safer, launching an online pledge and contest at mydrivingpledge.com.

  • May. 24, 2016 1:00 p.m.

Pat Rosen

A group of Kelowna businesses has come together to keep Kelowna’s roads safer, launching an online pledge and contest at mydrivingpledge.com.

Distracted driving is becoming a higher risk every year for residents in the Southern Interior. These local businesses are hoping the incentive of winning a “safe driving” prize will motivate drivers to pledge to make Kelowna roads safer.

“If we don’t see a change in driving patterns, this year we’ll see more than 30 people die in a fatal crash because someone picked up their cell phone when at the wheel,” said Pat Rosen, owner of Kelowna Cycle, who has made it his priority to be an advocate for safer roads.

ICBC reports an average of 140 injured cyclists in car crashes each year in the Southern Interior.

“We all share the road,” said Rosen, who has offered up a $500 gift certificate to his cycle store as a pledge prize.

Failing to yield the right of way is one of the leading causes of crashes that result in injuries or deaths (ICBC Statistics). Intersections are hot spots for crashes – they’re busy locations where cyclists, pedestrians and vehicles need to cross paths and share space. ICBC named Harvey and Spall Road as the number one crash intersection in the Southern Interior.

“As Kelowna grows and our streets get busier with more people driving, cycling and walking around the city, it’s important for everyone to take a moment to think carefully about safety,” said Mayor Colin Basran. “People need to educate themselves about the rules of the road and commit to follow them.”

The prizes to spur involvement in making the pledge are valued at just under $2,000.

The Valley’s leading insurance company, Capri Insurance, is offering up a dash camera that can provide footage of an accident related claim. Andre’s Electronic Experts has donated a Bluetooth compatible Kenwood audio deck and Kelowna Performance Collision a travel voucher. Kelowna Mercedes Benz is also putting its weight behind the driving pledge by offering a luxury Taylor Made golf bag.

The driving pledge comes in advance of the new fines for distracted driving. Beginning June 1, a first offense will cost drivers $543 in financial penalties. Kelowna RCMP is also in the midst of a rollout of new distracted driving scopes, capable of spotting drivers who may be texting or on the phone from up to 1.2 km away.

Last year during May long weekend enforcement, RCMP in B.C. handed out 199 tickets for using an electronic device while driving.

“You’re five times more likely to crash if you’re on the phone – is just not worth a life,” said Rosen. “We’re hoping by making the campaign makes a real difference in making roads safer for all us.”

Winners will be chosen before the July long weekend. Drivers can share safety messages at mydrivingpledge.com until June 28.

Just Posted

Photos: Adventuring in Stuart Park

Have you seen Friday’s edition of the Capital News? Check out the photos featured

Rutland students help less fortunate

At Rutland Senior Secondary, students are helping the homeless this holiday season

Lake Country seniors receive Christmas surprise

Hampers will be given to 20 lucky seniors in need next week

Column: Make it a green Christmas

Instead of purchasing a cuddly stuffie this year, put your money towards helping the real thing.

What’s happening

Find out about the events happening in your community this weekend

#MeToo at work: Employers play a role in fixing culture of harassment

B.C. workplaces are getting ahead of being the next MeToo debacle, calling on experts to train staff

B.C. woman brain injured in crash as a baby gets $1.1 million in damages

Trial heard the woman was 16 months old, being carried by her mother when they were both hit

Lind nets three in Rockets win; Dube and Foote named to Canada’s roster

Kole Lind returns from national junior camp to lead Rockets to victory in P.A.

Interior Health holding immunization clinic in Vernon Saturday

IH issues list of Okanagan meningococcal immunization clinics

Court denies WestJet’s bid to toss out discrimination lawsuit of former worker

Mandalena Lewis is suing WestJet over allegations of gender-based discrimination

VIDEO: 3 months later, rescued sea lion released back into ocean

The young animal was found in Campbell River three months ago

Annual Christmas meal held as Kelowna Gospel Mission

The meal will be held tomorrow from 12 to 6 p.m.

Most Read