Maxogram’s Matthew Jensen shows off the new technology available through the app at Summerhill Pyramid Winery in Kelowna Tuesday.—Image: Alistair Waters/Capital News

Kelowna-developed app brings static images to life

Maxogram links static images to video for a whole new take on marketing and information

The Kelowna makers of a new app that brings static pictures to life with information and internet links, wants to put you in the picture.

Maxogram can be downloaded for free from Apple’s App Store and Google Play and used to scan specific images that are linked to video and other information, direct messaging and social media sites.

CEO and founder Matthew Jensen said Tuesday the app can be used for a number of different marketing and informational purposes, including “how-to” instructions on packaging.

“What Maxogram does is give you an easy way to get information on demand,” said Jensen during a demonstration of the technology at Kelowna’s Summerhill Pyramid Winery.

He said he has been working with the winery and a number of other local and B.C. businesses to get the app ready for public launch.

Jensen said any static image can be used for Maxogram as it can be linked to video and other sources that play when a smart phone or tablet is focused on the image.

During the demonstration, using a picture from a book Summerhill proprietor Stephen Cipes is set to release this month, Jensen pointed his phone’s camera on a black and white photograph of Cipes and famed B.C. environmentalist David Suzuki. Within seconds the picture came to life as a colour video of the discussion taking place when the photograph was taken.

Jensen said he came up with the idea for the app after seeing a woman in a hardware store asking a clerk how to stall a product she just bought.

He said he thought to himself, wouldn’t it be easier if there was a way to just point your phone at an image on a box and the installation instructions immediately appeared.

In addition to the winery, Jensen said several local tattoo parlours have used the technology provided to link to portfolios of their work when their business cards are focused on. And he is also working with grocery store chain Save-On-Foods to, among other things, bring recipes that the store publishes online every week to life when flyers for ingredients used in the recipes are focused on.

At first the technology appears similar to those black and while patterned VR codes the public is already familiar with. But Jensen said Maxogram can do much more. In addition to linked video, it can also provide on-the screen links many social media portals and other information sites.

Linking video to a static image is easy and quick once an account has been set up and the image has been imported into the system, he said. Set up can be done by the clients themselves.

Jensen added the technology also allows for updates, meaning a video one sees one day when focused on an image such as a business card does not have to be the same video seen the next day.

“We see a lot of possibilities for this,” said Jensen, whose company plans to go international with Maxogram early in the new year.

To report a typo, email: edit@kelownacapnews.com.



awaters@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Only steps away: Gutsy Walk returns to Kelowna

The walk to cures for Crohn’s disease and colitis comes June 2

QUIZ: Test your knowledge of Victoria Day

How much do you know about the monarch whose day we celebrate each May?

Kelowna firefighters douse blaze in hedges

The cause of the fire on Renfrew Road is under investigation.

Kayaker still missing as COSAR continues aerial searches

71-year-old Zygmunt Janiewicz was reported missing Friday

Kelowna Springtime Regatta draws more than 50 sailboats

Sailors treated to windy, excellent long weekend conditions on Okanagan Lake

Weather holds up for Rutland May Days

60th annual May Day midway, market and entertainment saw hundreds of attendees

Update: Plan to see more smoke from South Okanagan wildfire

Richter Creek wildfire, 12 kilometres west of Osoyoos, is an estimated 400 hectares

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

South Okanagan runners take top spots in Peach City RunFest

Both the top male and female half-marathon winners were from Penticton

Former Greyhound Canada employees gather in Okanagan to say a final farewell

“Greyhound may take our jobs but they will never take our friendships,” says former bus driver

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

B.C. VIEWS: Reality of our plastic recycling routine exposed

Turns out dear old China wasn’t doing such a great job

Okanagan tattoo fundraiser draws tons of support

Lineup around the block in Vernon for start of Five Fathoms Tattoo event for Children’s Hospital

Carbon dioxide at highest levels for over 2.5 million years, expert warns of 100 years of disruption

CO2 levels rising rapidly, now higher than at any point in humanity’s history

Most Read