Kelowna movie premiere raises thousands for Canadian Cancer Society

A new straight-to-DVD film starring Brooke Shields holds its Canadian premiere at a Kelowna theatre and raises $8,500 for charity.

Thursday night’s Canadian premiere of the new Brooke Shields’ comedy, The Hot Flashes raised over $8,500 for the Canadian Cancer Society. The premiere took place at Kelowna’s Paramount Cinema.

“What a great turnout – I feel so blessed,” said House of Rose Winery co-owner Aura Rose, who organized the event.

“When I first started discussing this idea with the Canadian Cancer Society, we thought it would be wonderful to raise $2,500.  To have raised triple that amount is absolutely amazing and all the people that bought tickets need to be congratulated, as do our co-sponsors: TVA Films, the Bean Scene, the Landmark Paramount Theatre and Bell Media.”

More than 350 people attended the premiere and enjoyed appetizers and a glass of House of Roase winery’s Hot Flash wine while watching the movie.

”We are honoured to have been the beneficiary of this event and are so grateful for all of those who supported the film showing in Kelowna,” said Shannon Jolley, revenue development coordinator for the Canadian Cancer Society in BC and the Yukon. “If we can boost awareness of cancer screening, raise funds for the fight against cancer and have fun at the same time, that’s a huge success.”

The Hot Flashes features Brooke Shields, Wanda Sykes, Daryl Hannah, Virginia Madsen and Camryn Manheim. The movie was directed by Susan Seidelman and is available on DVD, VOD and via iTunes in Canada.

“We’re so pleased to have been able to share The Hot Flashes with last night’s audience in Kelowna and are were thrilled to see the community excitement around such a fantastic cause” said Sophie Roux of TVA Films.


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