A group of mothers take part in the annual Chilliwack Breastfeeding Challenge at the Neighbourhood Learning Centre in 2017 where a total of 148 babies and toddlers were nursing simultaneously. (Jenna Hauck/ Progress file)

Latch on: Breastfeeding challenge comes to Kelowna

In light of the recent World Breastfeeding Week, the unique event comes Saturday

Mothers and parents are being invited to Kelowna’s breastfeeding challenge this weekend.

The annual event brings new mothers together to join in a unique competition to see which community has the most children being breastfed under the same roof simultaneously.

The challenge is part of World Breastfeeding Week, which is recognized internationally. KCR Community Resources and Kelowna Breastfeeding Cafe will be hosting the challenge at the Kelowna Farmers’ Market and Crafters’ Market at 11 a.m. on Saturday.

READ MORE: Second annual Fork and Spoon Gala to take place in Kelowna this weekend

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The aim of the challenge is to normalize breastfeeding because it is considered the best way to feed an infant, reduces infant mortality and has short term and long term health benefits.

The Quintessence Foundation, a non-profit organization which focuses on breastfeeding education, started the challenge in B.C. in 2001. Since then, more than 4,000 children in six countries have particpated in the annual challenge.

More information visit babyfriendly.ca.

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