A group of mothers take part in the annual Chilliwack Breastfeeding Challenge at the Neighbourhood Learning Centre in 2017 where a total of 148 babies and toddlers were nursing simultaneously. (Jenna Hauck/ Progress file)

A group of mothers take part in the annual Chilliwack Breastfeeding Challenge at the Neighbourhood Learning Centre in 2017 where a total of 148 babies and toddlers were nursing simultaneously. (Jenna Hauck/ Progress file)

Latch on: Breastfeeding challenge comes to Kelowna

In light of the recent World Breastfeeding Week, the unique event comes Saturday

Mothers and parents are being invited to Kelowna’s breastfeeding challenge this weekend.

The annual event brings new mothers together to join in a unique competition to see which community has the most children being breastfed under the same roof simultaneously.

The challenge is part of World Breastfeeding Week, which is recognized internationally. KCR Community Resources and Kelowna Breastfeeding Cafe will be hosting the challenge at the Kelowna Farmers’ Market and Crafters’ Market at 11 a.m. on Saturday.

READ MORE: Second annual Fork and Spoon Gala to take place in Kelowna this weekend

READ MORE: Got Milk? Kelowna mom answers love-inspired call for breastmilk

The aim of the challenge is to normalize breastfeeding because it is considered the best way to feed an infant, reduces infant mortality and has short term and long term health benefits.

The Quintessence Foundation, a non-profit organization which focuses on breastfeeding education, started the challenge in B.C. in 2001. Since then, more than 4,000 children in six countries have particpated in the annual challenge.

More information visit babyfriendly.ca.

To report a typo, email:
newstips@kelownacapnews.com
.


@KelownaCapNews
newstips@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Mamas for Mamas worked with local roaster Tug 6 to create three special blends. (Mamas for Mamas/Contributed)
Kelowna coffee roaster partners with non-profit for specialty blends

Mamas for Mamas has three specialty blends sold from Tug 6

A TacoTime employee hands a customer their order. (Aaron Hemens/Capital News)
Adiós, Taco Tuesday: Kelowna residents flock to TacoTime on restaurant’s final day

‘We don’t need another Starbucks. We need tacos on Tuesday, with extra hot sauce’

RCMP are searching for Philip Toner, who is a 'person of interest' in the investigation of a suspicious death in Kootenay National Park last week. Photo courtesy BC RCMP.
Man sought in suspicious Kootenay death found in Lake Country

Philip Toner is a person of interest in the death of Brenda Ware

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
65 new cases of COVID-19 in Interior Health

Overall, B.C. is seeing a decrease in COVID-19 cases

Rutland Senior Secondary School. (Twila Amato/Black Press Media)
Two Rutland schools exposed to COVID-19

Interior Health confirmed exposures at Rutland Senior Secondary and Pearson Road Elementary

Sisters Audrey Cunningham and Donna Erdman, join the Vernon Kalamalka Chorus singing in their cars, tuned into the radio, under the direction of Debbie Parmenter. (Jennifer Smith - Morning Star)
VIDEO: Okanagan choir steers around COVID with ‘carbershop’ twist

Singers find a unique way to practice during pandemic restrictions

Keith MacIntyre - BC Libertarian
Penticton’s Keith MacIntyre new leader of the B.C. Libertarian Party

The Penticton businessman was voted in by members of the party on May 8

A Falkland man will present a 600+ signature petition to the Columbia Shuswap Regional District board Thursday, May 20, opposing dog control in Electoral Area D, which includes Falkland, Silver Creek, Salmon Valley and Ranchero/Deep Creek. (File photo)
600-plus sign Falkland man’s petition against dog control

Similar bylaw rejected by 200 public hearing attendees when topic came up 9 years ago

Thompson Rivers University campus is in Kamloops, B.C. (KTW file photo)
Thompson Rivers the 1st B.C. university to supply free menstrual products

The university will offer the products this September

Fraser Health is using ‘targeted’ vaccination clinics in high-risk areas of the Lower Mainland. (Fraser Health photo)
B.C.’s COVID-19 decrease continues, 515 new cases Tuesday

426 seriously ill people in hospital, up from 415 Monday

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Vernon North Okanagan RCMP reported to 287 mental health calls between Jan. 1, 2021, and May 1. (Black Press files)
‘It’s not the police’s responsibility to deal with mental health calls’: Vernon RCMP

RCMP remind public to take care of mental health and well-being, while better solutions are sought

RCMP. (Black Press File)
Major Crimes called in after two bodies discovered near Penticton

A manhunt involving a police helicopter took place on May 10

The site of Sunfest, Laketown Ranch, will be open for camping this summer. (Citizen file)
Sunfest country music bash won’t be shining on B.C. in 2021

Annual Vancouver Island Festival cancelled due to COVID-19, along with Laketown Shakedown

Most Read