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Lululemon Athletica pledges to donate 100 per cent of today’s profit

The funds will be donated for International Day of Yoga
12429859_web1_180611-BPD-M-Yoga
Yoga. (Wikimedia Commons)

Lululemon Athletica has pledged to donate 100 per cent of profits today (16 per cent of total sales) to non-profit organizations supported by the Here to Be foundation.

The Lululemon social impact program that works with over 300 non-profit partners around the world creates access to yoga as a tool for well being.

Related: Fitzpatricks donate $1.25 million to UBC Okanagan

The Here to Be foundation launched in 2016 as a community-based social impact program that benefits of yoga in at-risk and under-served communities that routinely experience chronic stress due to, trauma, illness, socioeconomic status or ongoing adversity.

Related: Kelowna mayor, councillors deny donations influenced hotel vote

The donation will end along with International Day of Yoga this evening.

— With files from Clinton Gloal Initiative

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