New branding features B.C. city on Molson Canadian packaging

It’s just a little line in the fine print but Chilliwack is chuffed nonetheless

The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.

READ MORE: Local hops for beer

It’s just one word added to the fine print, but Chilliwack officials are chuffed.

“It’s frickin’ wicked,” Mayor Ken Popove said. “With the footprint of the plant being square in the middle of our city, it only makes sense that we’d be seeing ‘Chilliwack’ on the labels.”

Product packaging coming off the presses now for Molson Canadian has “Chilliwack” emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.

“A very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,” said James Hall, marketing manager for Molson Canadian.

READ MORE: Chilliwack chosen by Molson Coors for new brewery

The inclusion of “Chilliwack” is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. John’s.

“It will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,” Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.

“For Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of Chilliwack’s size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCO’s perspective,” Coombes said.

The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.

“Inspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,” according to Hall. “Every element of the new look, upcoming campaign, and programming pays tribute to Molson’s proudly Canadian roots, marking the beginning of a new chapter in living our legacy.”


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

Businesses directly impacted by Hwy. 97 closure

Members of the Penticton Wine Country Chamber of Commerce faced late deliveries. no staff, etc.

Infighting at Kelowna Yacht Club makes it to court

Marc Whittemore, a local lawyer and prominent member of the club, filed a notice of civil claim Feb. 1

Kelowna athletes kick off Canada Winter Games

Saturday is day one of the Games in Red Deer

Princeton pot plant getting ready to hire

Princeton’s newest employer - which promises to be one of its biggest… Continue reading

Family Day fun starts today around the Central Okanagan

You don’t have to wait until Monday to enjoy free family fun

B.C. students win Great Waters Challenge video contest

Video, mural and song about saving the salmon claims the top prize

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Ontario police field complaints over Amber Alert for missing girl, 11, found dead

Some said the Amber Alert issued late Thursday for Riya Rajkumar disrupted their sleep

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

B.C. couple attacked with acid, slashed with knife in Vietnam

Warning, graphic images: Man has burns on 80 per cent of his body, slashed with knife

Northern B.C. First Nation clan says ancient tools found at pipeline work site

Archeologists from the Smithsonian Institute estimate one of the stones found dates back up to 3500 years

Drive BC warning slippery conditions for Okanagan main highways

The region is forecasted to see flurries and snow for the first half of the weekend

Man and woman shot in targeted incident in Kamloops

The shooting happened yesterday afternoon

Names keep adding to vaccine petition started by B.C. mom

Maple Ridge mom started campaign to make vaccination a condition of attending school

Most Read