Participants use their creativity in recent Popup Maker Space project co-sponsored by the Okanagan Regional Library and the Okanagan Maker Society. Photo Credit: Contributed

New branding for Okanagan Regional Library

Okanagan Regional Library to unveil new logo at Peachland branch

The Okanagan Regional Library wants to reflect a new approach and purpose to its patrons.

Taking a new step into brand marketing, ORL is about to launch a new logo and new services with the underlying tagline of “connecting curious minds.”

“It was time for the ORL brand to evolve and represent better what libraries are and how they benefit the community,” said Michal Utko, marketing and communications manager for ORL.

“All ORL branches have personalities that reflect the communities they serve. We invested a lot of time and effort into gathering and implementing feedback from our staff and communities about what the library means to them.”

The first step forward from that research effort will take place at the Peachland Library on Saturday, Nov. 18, between 11 a.m. and 3 p.m.

The event will debut both the new logo and new signage for the library branches along with electronic technology service demonstrations either now in place or being developed.

Those services include an e-commerce store—where people can purchase library logo-branded merchandise such as coffee mugs, t-shirts, pens and lanyards. The ORL has also partnered with the Okanagan Maker Society to showcase technology exercises such as coding, design and creativity using such elements as a laser cutter and 3D printer.

The intent is for the logo to become an iconic image for the ORL, plastered on library delivery trucks, vans, buildings, print materials, websites and social media.

Utko, who brought a marketing background to the library when he joined the administration nine months ago, said the rebranding initiative was already underway when he started.

“As far as scope and size, this is one of the biggest projects I have ever worked on, as you are not dealing with one location, but 28 branches along with an administrative headquarters here in Kelowna,” he said.

With an eye to controlling costs, Utko said much of the marketing research effort was coordinated internally, and the resulting changes will unfold over time.

Related: ORL gives nod to 2017 budget

“We chose Peachland for the logo unveiling because that library branch’s sign was already cracked and missing part of it, so it needed a new sign anyway, along with other renovations that have been done,” he said.

“We are very conscious of making this change as economically as possible, so all the branch signage won’t be converted at once. We will slowly and steadily make those changes to introduce our new marketing brand in signage and graphics as the opportunities arise to do so.”

He said generating a new marketing buzz around the ORL is also in keeping with the ongoing evolution of library services, what their patrons are demanding as technology keeps changing.

“If you look at numbers across North America, the circulation of physical items, such as books, is going down across the board, but there has been a massive spike in electronic product circulation.”

He cites his own example of choosing to listen to audio books rather than the radio when driving his car, and the interest in the Popup Maker Space workshops as an example of young people seeking interactive experiences through technology.

The Peachland Library branch is located at Village Mall, 5500 Clements Cres.

To report a typo, email: edit@kelownacapnews.com.


@BarryGerding
barry.gerding@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Preliminary inquiry for Sagmoen begins in Vernon

Sagmoen, whose charges were split into three separate matters, has been in custody since Oct. 2017

Kelowna oncologist changing the face of breast cancer treatment

Dr. Juanita Crook, a Kelowna oncologist, has seen 100 per cent success using brachytherapy to treat breast cancer in some patients.

Peachland mayor asks for recount after one-vote loss

Cindy Fortin went to Facebook to state her case

Off road crash in the Okanagan sends one to hospital

COSAR was called out twice Saturday, once to Bear Creek Main and once to Peachland

Find me my furever home

Frankie is available for adoption from the Kelowna BC SPCA

Canada Post strikes leaves small shops in the lurch as holidays approach: CFIB

Rotating strikes began in Victoria, Edmonton, Halifax and Windsor

Voter turnout at 36% in B.C.’s municipal election

Vancouver saw 39% turnout, Surrey saw 33%

Harry and Meghan travel in different style on Australia tour

Prince Harry and his wife Meghan are on day seven of their 16-day tour of Australia and the South Pacific.

AP Exclusive: Stephen Hawking’s wheelchair, thesis for sale

The online auction features 22 items from Hawking, including his doctoral thesis on the origins of the universe, with the sale scheduled for 31 October and 8 November.

In Khashoggi case: Saudi calls, ‘body double’ after killing

Saudi Crown Prince Mohammed bin Salman called the son of Jamal Khashoggi, the kingdom announced early Monday, to express condolences for the death of the journalist killed at the Saudi Consulate in Istanbul by officials that allegedly included a member of the royal’s entourage.

Alleged serial killer Bruce McArthur waives right to preliminary hearing

Bruce McArthur, a 67-year-old self-employed landscaper, has been ordered to stand trial on eight counts of first-degree murder.

N.B. village faces backlash after council raises ‘straight flag’

Chipman Mayor Carson Atkinson says the flag met the village council’s criteria because it “recognizes, accepts and respects the rights of individuals under the Charter of Rights and Freedoms.”

Three strong earthquakes reported off Vancouver Island

The quakes, all measuring more than 6.0 on the richter scale, were about 260 kilometres west of Tofino

Most Read