New website hoped to boost tourism

The District of Lake Country has recently launched a new website to support tourism and economic development in the community.

The District of Lake Country has recently launched a new website to support tourism and economic development in the community.

The www.okanaganway.ca website emerged as a top priority from the branding exercise conducted by the municipality last year.

“With the ever increasing role that having an online presence plays in current tourism and economic development decisions, the district is pleased to see this website in place so that we may further stand out in these highly competitive areas” said Geoff Greenwell, chair of the economic planning and development committee.

Lake Country development services manager Mark Koch said creation of the website was a highly collaborative effort. “There was input from various district stakeholders and the Lake Country Chamber of Commerce.”

The district intends for the site to be a living entity, with regular updates on events happening in the community.

The www.okanaganway.ca site was completed by both Zapp Worx and Reputations, two Vancouver-based consultants that specialize in design and public relations.

The website also ties in the district’s existing social media program, by connecting directly to existing Twitter, Facebook, LinkedIn, and You Tube feeds.

The website is divided into three primary sections—Visit, Live and Work. Those sections are intended to speak to the different audiences that will use the site, while the What’s Happening and Blog sections will keep those seeking current information attune to the latest events happening in Lake Country.

“I’m especially happy to see this website in place to help support existing and future Lake Country businesses, and to promote further investment in our fantastic community,”  said Lake Country Mayor James Baker.

 

Kelowna Capital News