Okanagan College students hooked themselves a second place finish with their presentation on B.C. Parks at the Tourism Industry’s 2011 Student Case Competition held recently in Vancouver.
“It was a really tough competition,” said Laura Thurnheer, a professor in Okanagan College’s School of Business. “The students spent weeks preparing for this.”
The six teams, all post-secondary students specializing in hospitality and tourism, prepared some of their material in advance—all focused on B.C. Parks.
Once the competition got underway, the teams received their official task: craft a 15-minute presentation on how Tourism BC, Tourism Info-Centres and BC Parks can work together to market specific regions. The teams then had five hours to prepare and rehearse.
“Once we were in lockdown we realized we had lots of material we couldn’t use, but it was great to see how we pulled it all together as a team. It showed us how we could push past our comfort zone,” said Nathan Milligan, who along with Jena Huber, Shelby Franson, and Jordan Lacroix, made up the college’s team.
“Their delivery of the solution was very real,” Thurnheer said.
“They brought a budget to it, they had their quantitative research, and what they created was a most viable and workable solution for BC Parks.”
Following the competition, the students attended the full conference, all paid for by industry.
“It’s great that the college gives us this opportunity, and it was great to meet all these other people from the industry,” Milligan said.