Okanagan College is enhancing their already considerable collaboration with the B.C. wine industry. (File photo)

Okanagan College strengthens ties with the wine industry

B.C. Wine Institute and Okanagan College sign co-operation agreement

  • Mar. 27, 2018 10:00 a.m.

The B.C. Wine Institute and Okanagan College signed an agreement that will guide their co-operation over the next two years.

“This Memorandum of Understanding recognizes the value of our relationship with Okanagan College and provides a framework to further our common interests in research and projects to enhance the wine and related industries,” said Miles Prodan, president and CEO of the Wine Institute. “In a time of rapid growth, this agreement gives us the direction to leverage our partnership for the benefit of the industry, and we look forward to the progress ahead.”

The memorandum outlines enhanced collaboration between the institute and the college to provide a range of opportunities for partnerships, projects and applied research in wine and related industries, designed to positively influence regional economic development and contributions.

“Okanagan College is a devoted and integral part of the wine industry here in the Okanagan Valley,” said Bill Gillett, Okanagan College dean of business. Associate deans Barry McGillivray and Jonathan Rouse, he continued, have been working closely with the institute.

The collaboration between the industry and the college is intended to further the applied research and instructional objective of the college, providing benefits to the wine industry through outcomes, improvements and discoveries.

Related: Wine industry invests in Penticton college campus

The wine institute recently hosted a forum bringing together 180 industry guests to review the current and future state of the wine industry. Svan Lembke and Lee Cartier, researchers at the Okanagan School of Business, presented outcomes from their recent research including details of a project aiming to describe how the wine habits of baby boomers and generation X differ from millennials.

“This will give the BC wine industry an understanding of how attitudes and approaches toward wine buying differ and will provide insights into how to adjust marketing practices accordingly to the needs and preferences of the next generation of consumers,” said Cartier. The research is funded by the Social Sciences and Humanities Research Council of Canada in collaboration with the BCWI and is expected to be completed by December, 2018.

The MOU is in effect until July 2020, when the agreement may be extended subject to review and approval by both parties.

The B.C. Wine Institute represents all wineries in the province, with the goal of growing the market share for B.C. wine and expanding awareness of the industry and related tourism, valued at a $600 million annual economic impact. Okanagan College is BC’s third-largest college and annually serves more than 20,000 people with a wide variety of academic, vocational, trades and developmental programs.

Related: International showcase of the Okanagan wine industry

Just Posted

VIDEO: Kelowna Rockets look to leave Kamloops Blazers in the smoke

The season home opener takes place Friday night

UBC Okanagan professor tasked with increasing diversity in science

Westcoast Women in Engineering, Science and Technology names new associate chair

West Kelowna begin flushing Lakeview Water System

Water service will not be interrupted but boil water notices will be in effect

Prospera Place gives credit union members a break on parking

Prospera Credit Union members will receive $2 off event parking

Growing Okanagan tech sector hailed in new report

Study shows sector employees 12, 474 workers and is worth $1.67 billion to regional economy

Pavement Patty slows drivers near Rutland Elementary

New survey reveals unsafe school zones during 2018 back-to-school week

Horvat leads Canucks to 4-3 shootout victory over Kings

Vancouver dumps L.A. in NHL pre-season contest

Update: Search called off for missing plane between Edmonton and Chilliwack

Search efforts were concentrated along the Highway 5 corridor between Valemount and Kamloops

Why Whistler for ski jumping in 2026? Calgary proposal gets pushback

Calgary 2026 proposes re-using the 2010 ski jumping venue Whistler for that sport and nordic

VIDEO: Hundreds line highway as family brings home body of B.C. teen

Northern B.C. showed their support by lining Hwy 16 as Jessica Patrick’s body returned to Smithers.

Despite progress, threat of 232 tariffs dominates NAFTA negotiations

Any deal is seen to require congressional approval before Dec. 1 to survive new Mexican government

B.C. MP Todd Doherty receives award for saving man who collapsed on a plane

Conservative MP was flying from Vancouver to Prince George, B.C., in June last year

Alleged border jumper from Oregon facing 2 charges after police chase in B.C.

Colin Patrick Wilson charged with dangerous operation of motor vehicle, flight from a peace officer

More than 35 B.C. mayors elected without contest

No other candidates for mayor in the upcoming local election in 22 per cent of B.C. cities

Most Read