Kelsey Serwa at Big White Ski Resort with Lucy Moose and Loose Moose. - Image Credit: Photo Contributed

Olympic athlete leads pride parade

Kelsey Serwa will be leading Big White’s Peak Pride

Big White Ski Resort and Peak Pride are excited to announce that Kelsey Serwa, Olympic silver medalist, reigning FIS World Champion and Winter X Games champion, will be leading the festival’s pride parade as grand marshal on Saturday, April 8.

The parade is one of the events in the line-up for Peak Pride. Visitors can expect a full calendar of social gatherings during the three-day event, from slope-side après ski parties to high-voltage nightlife and the family-friendly, colourful pride parade.

Serwa is a world-class athlete who began her skiing career on the slopes of Big White at the age of two. Her grandfather Cliff Serwa, along with his partner Doug Mervyn, were the first to discover the trees outside Kelowna and open Big White mountain in 1963. With such a rich history and connection to the mountain, Serwa continues to support Big White, never forgetting the community from which she got her roots.

“I volunteered as the grand marshal for the Peak Pride Parade because I am really happy to support our LGBT2Q+ community,” said Serwa. “I’m a strong believer in following your heart. Love does not need be restricted by gender, race or sexual identity.”

Beginning in the village at 11 a.m. on Saturday morning, Serwa will lead the parade down the hill and into Happy Valley, where guests of all ages are invited to come out and participate in the colourful spectacle. Live music by Superstar Festival DJ D3viant and Calgary’s Entertainer of the year, Visa DeKline, will keep the party going.

Peak Pride will take place Friday, April 7 to Sunday, April 9. Tickets and accommodation specials can be found at along with the full schedule of events, or on

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