The view from the top off Dilworth Mountain in Kelowna, B.C. (Photo - Tourism Kelowna)

The view from the top off Dilworth Mountain in Kelowna, B.C. (Photo - Tourism Kelowna)

Show Your Love for Kelowna on May 30

Tourism Week runs from May 24 to 31, 2020

The tourism industry in Kelowna is important for not only the city’s economy but also the quality of life for residents, which is why the industry’s many contributions are being celebrated during Tourism Week.

Lisanne Ballantyne, president and CEO of Tourism Kelowna said tourism is a vital part of everyday lives.

“Economic impact from tourism generates revenue for local businesses, creates jobs for residents, and generates tax revenue that is reinvested back into our community,” she explained.

The tourism industry’s economic impact has grown steadily in Kelowna and the Central Okanagan with 2019 reaching new heights. More than 1.8 million overnight visitors grew Kelowna’s average hotel occupancy to 65.7 per cent – the highest on record – with 10 of 12 months posting increases over the previous year.

Due to the impact of COVID-19, the growth seen in 2019 has come to a halt in 2020.

“Each local business in the Central Okanagan tourism industry has already demonstrated incredible resiliency after bouncing back from challenging years with high water levels and smoke from wildfires,” said Ballantyne.

“Unfortunately, the impact of COVID-19 is very likely the biggest crisis many local tourism businesses have had to face, and the rebound will take time to restore.”

READ MORE: Okanagan College hosts virtual info session on Tourism Management diploma program

Despite the current challenges, the industry does have some wins to celebrate. From the beautiful landscape of the Okanagan to delicious local food and wine scene, to the year-round activities, there is a lot to acknowledge in the valley.

“We all have a favourite restaurant, winery, golf course, or other local business, and their business is supported by residents and visitors. We’re very fortunate that the tourism industry is appreciated here in the Okanagan, as tourism and hospitality are very much a part of who we are and what makes this place special,” said Ballantyne.

To cap off Tourism Week, Tourism Kelowna is introducing “Show Your Love for Kelowna Day” on May 30. Residents are encouraged to support local businesses, show appreciation to those that work in the industry, share content about their favourite places and spaces on social media by tagging #exploreKelownalocal, and proudly show off their Kelowna and Okanagan apparel.

READ MORE: Kelowna resident warns North Glenmore community of active thieves in the area


Daniel Taylor
Reporter, Kelowna Capital News
Email me at daniel.taylor@kelownacapnews.com
Follow me on Twitter

Tourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Toronto Public Health nurse Lalaine Agarin makes preparations at Toronto’s mass vaccination clinic, Jan. 17, 2021. THE CANADIAN PRESS/Frank Gunn
3 deaths, 234 new cases of COVID-19 in Interior Health over the weekend

One death connected to outbreak at Kamloops’ Royal Inland Hospital, where 20 patients and 28 staff have tested positive

People in Kelowna’s City Park on May 18, 2020. (Michael Rodriguez - Capital News)
Downtown Kelowna’s City Park scheduled for facelift

Designs for the future of City Park unveiled; construction to begin fall 2021

The scene of a serious crash on Highway 33 in Kelowna that killed one and severely injured two others on June 20, 2018. (File)
Driver found guilty of causing death, injury in 2018 Kelowna crash

Travis Ryan Hennessy will face sentencing at a later date

(Michael Rodriguez - Capital News staff)
UPDATE: Downtown stairwell fire suspicious, Kelowna RCMP say

The fire was knocked down at Gotham Nightclub

Kelowna Mayor Colin Basran addresses media from the front steps of council chambers on March 23. (Michael Rodriguez - Capital News)
Kelowna, West Kelowna still looking to opt-out of speculation tax

Mayors say spec tax has missed the mark, revenue largely coming out of Canadians’ pockets

Crews with Discovery Channel film as an Aggressive Towing driver moves a Grumman S2F Tracker aircraft around a 90-degree turn from its compound and onto the road on Saturday, Jan. 23, 2021. It was the “most difficult” part of the move for the airplane, one organizer said. (Jenna Hauck/ Chilliwack Progress)
VIDEO: Vintage military plane gets towed from Chilliwack to Greater Victoria

Grumman CP-121 Tracker’s eventual home the British Columbia Aviation Museum on Vancouver Island

Heather Barker. (File)
Manslaughter charge laid in Vernon woman’s 2018 death

Shaun Ross Wiebe, 43, faces manslaughter and assault charges related to the death of Heather Barker

Zaudanawng “Jay-Dan” Maran in his Creston home. Hanging on the wall behind him is a logo of Kachin’s Manaw festival. Photo: Aaron Hemens
From Myanmar to Creston: The story of a refugee

In October 2007, Zaudanawng “Jay-Dan” Maran and his friends encountered a woman being sexually assaulted by two Myanmar soldiers.

Kamloops This Week.
48 COVID-19 cases and one death associated with outbreak at Kamloops hospital

One of the 20 patients infected has died, meanwhile 28 staff with COVID-19 are isolating at home

The City of Vernon is sending a letter to the provincial government to request that church be deemed an essential service amid the pandemic. (Brendan Shykora - Morning Star)
Vernon mayor scolded for revealing stance on making church essential

Coun. Scott Anderson calls Cummings’ actions ‘arrogant’

Rolling seven-day average of cases by B.C. health authority to Jan. 21. Fraser Health in purple, Vancouver Coastal red, Interior Health orange, Northern Health green and Vancouver Island blue. (B.C. Centre for Disease Control)
2nd COVID vaccine doses on hold as B.C. delivery delayed again

New COVID-19 cases slowing in Fraser Health region

Head Brewer Kody Rosentreter, owner Wes Greve and taproom manager Lisa Deleo celebrated North Basin Brewing’s grand opening Jan. 22 and 23, 2020. (Contributed)
Osoyoos’ first microbrewery celebrates grand opening

The brewery hopes to show that the Okanagan is more than just wine country

Provincial health officer Dr. Bonnie Henry talk about the next steps in B.C.’s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. Two more cases of the COVID-19 strain first identified in South Africa have been diagnosed in British Columbia, bringing the total to three as of Jan. 16.THE CANADIAN PRESS/Chad Hipolito
B.C. now has three cases of South African COVID-19 variant, six of U.K. strain

Both variants are thought to spread faster than earlier strains

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read