Rutland resident Mark Goodman finishes a Straight Outta Rutland shirt at Valley Contract Screenprinting. - Carli Berry/Capital News

Straight Outta Rutland thumbs its nose at Kelowna

These Kelowna residents enjoy the bad rep they sometimes get and use it to their advantage

The “Straight Outta Rutland” brand is everywhere—on the backs of vehicles, t-shirts and even the occasional beer holder.

Two Rutland men, Greg Greenough and Dale Martell, owners Valley Contract Screenprinting, are behind the growing phenomenon.

Six years ago, Greenough’s nephew was in Grade 11 and for his birthday, the duo made a Straight Outta Rutland shirt for him. The slogan paraphrased the title of U.S. hip-hop group N.W.A.’s song Straight Outta Compton.

“We just made it up as a joke… he thought it was kinda cool, Straight Outta Compton, Straight Outta Rutland, that sort of thing,” said Greenough, who along with Martell grew up in the community.

RELATED: Work on revamp Rutland Transit Exchange in Kelowna now complete

But the pair didn’t expect the brand to blow up like it did.

“Everyone at the school absolutely loved it. So we did up a couple for ourselves. A couple of weeks later we put them on our Facebook pages and everyone started commenting on them,” Greenough said.

The pair made around 50 shirts, and it took off from there. Straight Outta Rutland now has its own Facebook page and features pictures of Rutland residents wearing them on their travels around the world.

“We went from 50 likes to 2,000 likes in two days,” Greenough said. “We’ve got pictures of people in China, Australia, the Sydney Harbour Bridge, New Zealand…. everywhere.”

Since their inception around 5,000 to 10,000 shirts have been printed, which Greenough said he never expected. The purchases have been steady as well, with peaks at Christmas season and in the summer months.

“Nobody really relates it to Compton,” said Greenough. “Everyone who buys it for Rutland is for Rutland pride.”

He said the majority of buyers are women aged 40 to 70, who buy the shirts for family members.

And he feels they remain popular because of community pride and because its Rutland-area residents enjoy sticking it to the rest of Kelowna.

“People born and raised in Rutland have always been super proud of (their community) and we love the fact that everyone else in town doesn’t like us,” Greenough said.

RELATED: Rutland’s Christmas Light Up to bring holiday magic once again

While Rutland sometimes gets a bad reputation, he describes the area as “just the working class part of town.”

“If I had done Straight Outta the Mission, or Straight Outta Kelowna, I wouldn’t have sold 20 shirts,” he said.

“Everybody from outside of Rutland hates Rutland… every demographic. But every age group (in Rutland) loves the fact they’re from Rutland and nobody else likes us. We find it funny.”

Growing up in Rutland, Greenough said the area is no different than other parts of Kelowna.

“I played sports here all my life, and it’s no different (here)” he said.

To find out more about Straight Outta Rutland, visit the business’s Facebook page https://www.facebook.com/pg/StraightOuttaRutland/about/?ref=page_internal.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

February heading to be coldest on record in Kelowna

Temperatures have been unusually cool this month

Okanagan Shuswap weather: Hold on to your toque, wind and snow today

The sun will be hiding behind the clouds for the next few days

It’s time to prune berry bushes to help wildlife in Okanagan

Pruning will help keep wildlife away and be easier to pick when the berries are ripe

Creekside Theatre offers unique experience for cinephiles

The Lake Country theatre shows movies and documentaries twice a month

‘Bullet missed me by an inch’: Man recounts friend’s killing at Kamloops hotel

Penticton man witnessed Summerland resident Rex Gill’s murder in Kamloops

‘Riya was a dreamer’: Mother of slain 11-year-old Ontario girl heartbroken

Her father, Roopesh Rajkumar, 41, was arrested some 130 kilometres away

Tilray to acquire hemp food company Manitoba Harvest for up to $419 million

Tilray will pay $150 million in cash and $127.5 million in stock.

Tears, flowers at impromptu memorial for Syrian children killed in Halifax fire

The family had only lived in the Quartz Drive home for a few months

NDP candidates push for stronger climate action as Singh supports LNG Canada

Singh has tried to project unity in the party while facing internal criticism for poor fundraising and low support in the polls

Crash closes highway between Vernon and Lumby

Traffic being routed around the scene

Vehicle located in 2018 Shuswap abduction attempt

Chase RCMP say car used has since been sold, suspect still at large

Straight from DeHart

Milestones celebrated by Kelowna business

Hergott: Uncertainty of personal injury claims

Lawyer Paul Hergott tackles personal injury claims in his latest column

Cougar ‘living’ next door to Okanagan elementary school

Conservation Office has been alerted and monitoring large cat

Most Read