Target retreats from Okanagan with closures scheduled for the week ahead

The U.S. retail giant announced Monday that the Kelowna store would close April 2, while the Vernon Target will close March 30.

There is just a week left until Target completely recedes from the Okanagan.

The U.S. retail giant announced Monday that the Kelowna store would close April 2, while the Vernon Target will close March 30.

Both stores have experienced a steady stream of business since their imminent closure was announced in January and deep pricing cuts were made.

That’s a stark contrast to what happened three years ago when Target entered the market.

As they moved into old Zellers buildings, Targets offered to breathe new life into local retail. The Kelowna store got a $10 million upgrade, according to a press release from the time, and expectations were high and never met.

“It’s been no secret we have experienced a lot of operational challenges,” said Molly Snyder, from the store’s American headquarters, on the day the shutdown was announced, noting there were no profitable Target stores.

“We came (to Canada) for the right reasons…but we did too much and too fast.”

Troubles with competitive pricing and ample stocking challenged the operation, she said.

“The team has made strides to overcome those challenges in recent weeks, but  it ultimately proved to be too much.”

Around 120 Kelowna residents are among the 17,600 other Canadians who have lost their employment with the  shutdown of  133 Canadian stores.

As they moved into old Zellers buildings, Targets offered to breathe new life into local retail. The Kelowna store got a $10 million upgrade, according to a press release from the time, and expectations were high and never met.

 

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