Twerking request to women’s soccer star had ‘serious consequences’

Ada Hegerberg had just become the first woman to win the Ballon d’Or

The head of a major Canadian women’s sports organization feels a DJ continued a disturbing trend by asking soccer star Ada Hegerberg to twerk after receiving an international award.

Allison Sandmeyer-Graves, the CEO of the Canadian Association for the Advancement of Women and Sport and Physical Activity, was disappointed French DJ Martin Solveig made the request to Hegerberg after the Norwegian became the first woman to win the Ballon d’Or. The award for top soccer player in the world added recognition for women for the first time on Monday in Paris.

READ MORE: DJ sorry after asking first woman to win prestigious Ballon D’Or to twerk

“I think the message that women get everywhere in society, but very much in sport, very much where bodies are on display, is that what your body looks like is more important than what your body can do,” Sandmeyer-Graves said. ”She just reached the highest pinnacle of accomplishment in a sporting career, and was reduced to just what her body looks like. And with no acknowledgment of her strength and power and skill and strategic mind, and all of those sorts of things that could be highlighted in the moment.

“Research shows that women get four per cent of mainstream media coverage in an Olympic year. Women just aren’t visible on our TVs and in our print media, and when they do show up, this is so often how they get presented.

“This does just keep happening over and over and over again, and it really speaks to just how normalized it is for people to view women through this lens.”

Solveig apologized for the question, tweeting, “I didn’t know that this could be seen as such an offence,” and adding: “This was a joke, probably a bad one.”

Sandmeyer-Graves didn’t see the humour.

“How often do women need to forgive this sort of thing? No, actually, it wasn’t funny. And it had serious consequences,” she said. “People don’t understand just how much this impacts the big picture of women in sport and girls and how they view themselves, and how they feel about what it means to be out in the world.”

View this post on Instagram

WHAT A NIGHT ⭐️ Photo: @ivarwj

A post shared by Ada Stolsmo Hegerberg (@ahegerberg) on

Canadian international soccer goalkeeper Erin McLeod, who has won 116 caps for Canada, wasn’t happy with the twerking request.

“I can only comment on the fact that receiving this award is the greatest achievement for any football player, male or female, and the mention of twerking or a request to do so at such an event is a total insult,” she said in an email to The Canadian Press. “Ada Hegenberg is a wonderful player and I just hope DJ Martin Solveig’s comment doesn’t cloud such an achievement.

“That’s all I can really say — the fact that it was directed towards a woman makes it even worse at a time when women are finally making strides in the football world.”

Tennis star Andy Murray also was critical of Solveig.

“Another example of the ridiculous sexism that still exists in sport,” Murray wrote on Instagram.

The twerk request was similar to a question posed to Canadian tennis player Eugenie Bouchard at the Australian Open in 2015.

A male presenter conducting an on-court interview with Bouchard at the Grand Slam tournament asked Bouchard to “give us a twirl.”

“A twirl?” the native of Westmount, Que., asked.

“A twirl, like a pirouette, here you go,” coaxed her interviewer, urging the Wimbledon runner-up to show the crowd her outfit, a pink skirt and top with bright yellow straps.

Somewhat uncomfortably, the then-No. 7-ranked player twirled. Then she laughed and buried her face in her hands.

“It was very unexpected,” Bouchard said afterward.

“I don’t know, an old guy asking you to twirl. It was funny.”

— with files from Canadian Press sports reporters Lori Ewing, Neil Davidson and The Associated Press

The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Suspect restrained by bystanders after unprovoked assaults in West Kelowna

A 33-year-old Ontario man faces a number of potential charges

Car crashes into Kelowna business

Damages were done to the storefront of Interstate Batteries All Battery Centre on Banks Road

Keep the ‘Wild’ in Wildlife: RDCO

RDCO reminds park-goers that bears are more prevalent in parks at this time of year

Simplifying business licences in Kelowna

Kelowna city councillors are looking at modernizing 20-year-old bylaw

On-foot brewery tours in Kelowna give ‘beer runs’ a new dimension

Brew Crew Kelowna celebrated its kick-off year in 2019

Madchild brings demons of drug abuse to Okanagan

Swollen Members rapper takes Status stage

BC SPCA overwhelmed with cats, kittens needing homes

Large number of cruelty investigations, plus normal ‘kitten season’ to blame

Car catches fire while being towed by motor home on Hwy. 97

The incident occured just north of Sage Mesa Rd., no injuries have been reported

B.C. Hydro applies for rare cut in electricity rates next year

Province wrote off $1.1 billion debt to help reverse rate increase

Repair work to begin on lakeshore paths in Summerland

Paths were damaged during spring flooding in 2017 and 2018

One sent to hospital following Balmoral Road/Highway 1 collision

Violation ticket issued in second crash at Balmoral intersection in two weeks

Chase RCMP request public’s help to find missing man

Travis Allen Sauls was last seen in Chase on July 14

Cause of North Okanagan house fire still under investigation

Mom rescued sleeping baby from Thursday’s blaze

Most Read