David Upshaw, owner of Canoe Coffee Roasters, pours a cup during the coffee shop’s official opening day Saturday on 984 Laurel Ave. The coffee company has been expanding since its inception at the Kelowna Farmer’s and Crafter’s Market. - Carli Berry/Capital News

VIDEO: Kelowna coffee company continues to expand

Canoe Coffee Roasters has set up residence on Laurel Avenue

A Kelowna coffee company is ever expanding.

What started in small coffee trailer at the Kelowna Farmer’s and Crafter’s Market has grown into a full-fledged coffee shop over the last three years.

Canoe Coffee Roasters celebrated the grand opening after moving to its third location, at 984 Laurel Ave. Saturday, Jan. 5. The new location offers an actual shop. Its prior location on High Road just had room for a roaster with a mobile bar.

“This is the next step in our business. We have a larger space for our roaster, we’re upgrading our roaster in about a month, we’ll be able to quadruple our capacity and get (beans) out to other cafes in B.C. which we’re hoping on do,” said owner David Upshaw.

“It was hard in the small space to step into that realm of wholesale,” he said.

The goal was always to have a cafe, he said, but the farmer’s market was a way to start.

“This allowed us to showcase our product with this space. I just want to share my coffee,” he said. “We can send it out to more cafes and places in Canada.”

READ MORE: High Road: Coffee, chocolate, local, oh my

And the cafe has gathered a large following since its inception at the farmer’s market.

“I would say 80 per cent of the people in the cafe right now are farmer’s market people, so our people follow us around where we go,” he said.

The new location offers parking, and room for a larger roaster.

“I think downtown is great for more strictly a cafe, it makes a lot more sense for sending and receiving orders,” Upshaw said, adding there’s also parking available compared to downtown.

And the project was a whole family affair.

David’s wife, Jenn Upshaw, designed the interior of the shop and handled social media accounts. The cafe a simple design with white walls and a splash of green from the many plants nestled near the ceiling.

“I’m just self-taught with photography and interior design is so easy now with Pinterest so it was really fun to put together on the side of what I do academically,” she said.

“I do most of the branding, we have since hired a professional… it’s just fun, I love being a part of it,” she said, adding as a PHD student in clinical phycology and with a second baby on the way, she hasn’t had much time to do the branding and has since hired a professional.

“We thought what the brand of Canoe means to us… for Dave it’s something simple, to be grounded within the moment, that you can take a step out of your day to have this coffee and it’s simple, it’s clean, it’s beautifully made and it’s not overly complicated to fancy milk and fancy syrups,” she said.

Canoe Coffee Roasters is open from 7 a.m. to 7 p.m. Monday to Saturday.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Memorial plaques stolen from Kelowna cemetery

Four plaques were stolen from Lakeview Memorial Gardens earlier this week

Kelowna to host sustainable food industry summit

Kelowna will soon host a summit on how the food industry can reduce its climate impact

UBC Okanagan professor details local wildfire risks

Associate professor David Scott gives answers for the Okanagan’s wildfire season

Bike Skills Park in Kelowna is set to reopen

Cyclists can test the upgraded jumps on July 23

Kelowna Falcons swept in series finale

Kelowna battled back yet again but fall 11-8 to the Wenatchee AppleSox

Fashion Fridays: 5 casual summer dress styles

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Bank of Canada lowers qualifying rate used in mortgage stress tests

Home sales softened last year after the federal government introduced new stress test rules for uninsured mortgages

Health: Living longer, a myth?

A new column to Black Press from CHIP HealthLine Solutions

Couple found dead along northern B.C. highway in double homicide

Woman from the U.S. and man from Australia found dead near Liard Hot Springs

B.C. man pleads guilty in snake venom death of toddler

Plea comes more than five years after the incident in North Vancouver

Trudeau says Ottawa open to proposals for B.C. refinery as gas prices soar

Prime minister says he knows B.C. residents are struggling and the federal government is open to ideas

Monster truck action hits Okanagan

Penticton Speedway hosting two nights of racing and monster truck action

Okanagan man says stem cell therapy changed his life

Darryl Brewer says he went from being immobile with chronic pain to leading an active lifestyle

Clock’s ticking to share how you feel about Daylight Saving Time in B.C.

Provincial public survey ends at 4 p.m. on Friday

Most Read