A Star Wars clone trooper greets parade goers at the 2018 Penticton Peachfest. An economic impact report found that out of town visitors made up the majority of festival attendees. (File photo)

Visitors spend $4.5M during Penticton Peach Festival

Two-thirds of attendees were from out of town, spending $325 per person during the annual festival

The 2018 Penticton Peach Festival had a sizable economic impact, thanks to out-of-town attendees.

According to a report presented to city council Tuesday by Paradigm Consulting group, the combined spending of out-of-town attendees with expenditures made by organizers of the Peach Festival totalled $2.7 million, supporting $3.6 million in economic activity in Penticton.

“The survey illustrates the incredible impact that Peach Festival has on Penticton,” said festival president Don Kendall. “It is gratifying for the sponsors and volunteers to know that so many people, both local residents and tourists, enjoy Peach Festival.”

READ ALSO: Snowbirds and SkyHawks returning to 2019 Peach Festival

Roughly two-thirds of the attendees at last year’s festival were visitors. The report found there were 20,100 people who attended for an average of 2.4 days of the festival, and 14,000 were from outside of the city.

The report relied on data from surveys collected during the festival, which found on average, out of town visitors spent $325 per person in the city during the festival. That meant approximately $4.5 million was spent by out-of-town attendees.

READ ALSO: Crash Test Dummies kick off 2019 Penticton Peach Festival

“The results are even more impressive when you consider that the survey included only people at, or near, Okanagan Lake Park. The thousands of people who take part in Peach Festival events at other venues throughout the city were not included,” said Kendall. “The numerous events at other sites include the Peters Bros. Grand Parade in downtown Penticton, which had 1,015 participants and attracted more than 20,000 spectators.”

Of those who responded on the survey that they were from out of town, 81 per cent said they had come to Penticton before attending the 2018 Peach Festival. Approximately 36 per cent of out of town attendees stayed in hotels during their trip while 30 per cent stayed with friends and family, and 14 per cent relied on short term rentals such as Airbnb or camping.

READ ALSO: Barney Bentall and the Legendary Hearts to perform at 2019 Peach Festival

When considering the total expenditures of the festival and the spending by these visitors, the report summarizes 23 Penticton jobs and $990,000 in wages and salaries were supported thanks to the event. It states the total net economic activity generated by the festival was $2.5 million for Canada as a whole, $2.2 million for B.C. and $1.6 million for the City of Penticton.

READ ALSO: Teen bands wanted for contest to perform at Penticton’s Peachfest

Not only did 94 per cent of out of town attendees who respond say they found their Peach Festival experience great or good, four in five said they were very likely to recommend the festival.”

Statistics to conduct the study were gathered from 462 respondents to the survey, which asked a variety of questions and their opinions of the event.

To report a typo, email: editor@pentictonwesternnews.com.

Jordyn Thomson | Reporter
JordynThomson 
Send Jordyn Thomson an email.
Like the Western News on Facebook.
Follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Tap Truck Okanagan launches as first location in Canada

The business is built on a restored 1957 Chevy panel van and ready to serve craft beer on tap, wine or cider

Kelowna Mountie who punched suspect identified, condemned by sister

‘How did he get away with this? How is this justifiable?’

Police watchdog investigating Lake Country incident

A man was taken to hospital after the June 3 incident

Community backlash over Black Lives Matter rally in Kelowna

Some members of Kelowna’s black community stated they don’t support Friday’s rally

$30,000 over 30 weeks for local causes

Send us your good stories and you could win money for your favourite cause

VIDEO: B.C. dentist gets grand welcome home after two months in hospital fighting COVID-19

Michael Chow was given a surprise send off by hospital staff and ‘welcome home’ from neighbours

‘Like finding a needle in a haystack’: Ancient arrowhead discovered near Williams Lake

The artifact is believed to be from the Nesikip period between 7,500 BP to 6,000 BP

Indigenous families say their loved ones’ deaths in custody are part of pattern

Nora Martin joins other Indigenous families in calling for a significant shift in policing

Friends, family mourn Salt Spring Island woman killed in suspected murder-suicide

A GoFundMe campaign has been launched for Jennifer Quesnel’s three sons

PHOTOS: Anti-racism protesters gather in communities across B.C.

More protests are expected through the weekend

Indigenous chief alleges RCMP beat him during arrest that began over expired licence plate

Athabasca Chipewyan Chief Allan Adam calling for independent investigation

‘I’m pissed, I’m outraged’: Federal minister calls out police violence against Indigenous people

Indigenous Minister Marc Miller spoke on recent incidents, including fatal shooting of a B.C. woman

UPDATED: Pair accused of ‘horrific’ assault at Vancouver’s Oppenheimer Park arrested

Police say Jason Tapp, 30, and Nicole Edwards, 33, did not show up to meet their bail supervisor this week

Most Read