Vogue magazine gives Big White a thumbs up

Vogue's seal of approval is sought after by some of the most glamourous people in the world and it's been bestowed upon an Okanagan resort.

Vogue’s seal of approval is sought after by some of the most glamourous people in the world and it’s just been bestowed upon an Okanagan resort.

Vogue magazine published “5 Under-the-Radar Canadian Ski Resorts That Aren’t Whistler” Wednesday, and it listed Big White as a place to get to know.

“Think of Big White as Whistler’s smaller, less popular (but just as pretty) sister. Situated in the heart of British Columbia’s Okanagan Valley and only 45 minutes from Kelowna airport, this resort has all you’d want for a girlfriend or family getaway—without the crowds. Cute cafés? Check. Car-free village? Check. Perfectly groomed trails? Check.” reads the spread in the fashion mag, also listing a couple restaurants that impressed.

Although the mention is just a few inches, Vogue’s reach is tremendous—a fact not lost on the resort’s management.

“This would be up there with the top three things we’ve ever done,” said Michael J. Ballingall, Big White’s senior vice president of sales and marketing.

“It takes us to the next level— it’s Vogue, it’s everything … They recognized Big White for what it is and that bodes well for the brand.”

Vogue writers didn’t just stumble upon Big White.

Like every tourist destination, Big White pitched the magazine and hosted a visit.

That doesn’t always mean a positive review will follow.

What helped ensure that Big White made the cut is the services that have to be accessed on the way to the resort functioned well, said Ballingall.

“Go to the (Kelowna International) airport and watch it working,” he said.

“All of these things are ticks in the boxes for a consortium like Vogue.”

While this may help Big White grow in the future, the holiday season is already going gangbusters and the resort is working at capacity.

“This is the busiest holiday in our history,” Ballingall said. “It’s all pre booked.”

The other media coups that helped eek out a place for Big White on the world stage was a bit on Top Channel 7 in Australia, with the TV show, Getaway.

“That was in 1997 or 1998 and it put us on the map in Australia,” said Ballingall.

Next was a review in Good World Ski Guide.

“It rated us as one of the Top five kids ski schools in the world,” said Ballingall.  “That was   a big step worldwide.”




Just Posted

City of West Kelowna releases survey for cannabis store restrictions

October 17 non-medical cannabis sales will be permitted

City of Kelowna hires new consultant

Bill McKinnon fills the void left by the passing of Rob Mayne

Strong smell of ammonia downtown Kelowna

Fire crews attended the Memorial Arena for a strong smell of ammonia

Hedge goes up in smoke in Lake Country

A Lake Country resident burning weeds had flames spread to a nearby hedge

New summer market hits Kelowna

Craft Culture and Manteo Resort will host a summer market this weekend

VIDEO: Visual recap of Vancouver Island MusicFest

Walk Off The Earth, Passenger, Arlo Guthrie among highlights

Emerica tears up Penticton Youth Park

Pro skateboarders make summer afternoon even hotter

‘Virtual drugstore’ dealer sentenced in the South Okanagan

A Penticton woman was using the casino as a hub to sell drugs and launder money

Trudeau’s youth council divided over Trans Mountain pipeline purchase

A letter signed by 16 past and present members was made public today, asking the federal government to reverse course

Forestry crews on scene of wildfire near Lake Country

The BC Wildfire Service is responding to a blaze at Dee Lake

Hulk Hogan reinstated into wrestling Hall of Fame

Hogan had used racial slurs caught on video when talking about his daughter sleeping with a black man

UPDATE: BC crews respond to two new wildfires

Blazes near Allison and Osoyoos Lakes

Motorcycle driver dies in a head-on collision near Oliver

RCMP said the three vehicle collision, near Road 18, happened around 2:45 p.m. on July 14

‘Lava bomb’ through roof of tour boat injures 22 in Hawaii

“An explosion occurred near the shoreline hurling hot lava rocks towards the boat and injuring several passengers”

Most Read