Westside Wine Trail becomes an association

Nine West Kelowna wineries are hoping to continue their group marketing strategy, but now on a more formal level.

The Westside Wine Trail

Nine West Kelowna wineries are hoping to continue their group marketing strategy, but now on a more formal level.

The Westside Wine Trail—which includes Kalala Organic Estate Winery, Mission Hill Family Estate, Quails’ Gate Estate Winery, Volcanic Hills Estate Winery, Mt. Boucherie Estate Winery, Beaumont Family Estate Winery, Little Straw Vineyards, Rollingdale Winery and Meadow Vista Honey Wines—has officially become an association.

Tina Slamka, president of the new Westside Wine Trail Association, said several years of successful joint campaigns and events led to the decision.

“We just decided that we wanted to go with a more formalized union so that we can do more things…we’re all very much on the same page and working together,” said Slamka.

“(The wineries) range in size from very large to very small, so there’s a huge benefit in having that kind of collective marketing ability.”

A key goal for the association is to market the uniqueness of each wine along the trail, according to Slamka.

“People are looking for unique experiences…at each winery—we’re able to offer that quite nicely.”

She added the association benefits the smaller wineries, such as Kalala Organic Estate, just as much as the bigger wineries, such as Mission Hill.

“A lot of people come now to see both—they want diversity.”

Westside Wine Trail events such as Sip with your Sweetheart, which began in February 2012, have brought out bigger crowds than expected during a typically slow winter month.

Slamka said the association will look to expand the wine trail’s event format. She noted it’s important to attract locals during the offseason as they will later bring their guests during the summer if they have a good experience.


Twitter: @PatersonWade


Just Posted

Fire ignites at Kelowna homeless camp

No one was hurt in the incident, RCMP are investigating the cause of the fire

UPDATE: Kelowna mayoral candidates talk about crime

Candidates talk about an issue on many city residents’ minds—how to deal with crime downtown

Film exposing effects of Canadian mining company to be shown in Kelowna

Hudbay Minerals’ legacy of lead poisoning, and civil-suits including allegations of murder, rape and shootings

Kelowna councillor candidate drops out of race

Curtis Cinibel confirms he is withdrawing the civic election after filing paper to run

Okanagan College hosts 10th annual Powwow

The Kelowna campus will once again host the event Sept. 20

Store recognized for inclusive employment efforts

Shoppers Drug Mart in Summerland presented with certificate from WorkBC

Fresh-faced Flames fend off Canucks 4-1

Vancouver drops second straight NHL exhibition contest

VIDEO: B.C. deer struggles with life-preserver caught in antlers

Campbell River resident captures entangled deer on camera

Scheer pushes Trudeau to re-start Energy East pipeline talks

Conservative Leader Andrew Scheer questioned the Prime Minister over Trans Mountain project

Mistaken identity: Missing dog claimed in Moose Jaw belongs to another family

Brennen Duncan was reunited with a white Kuvasz that was found in Saskatchewan

Abandoned kitten safe and sound thanks to B.C. homeless man

‘Jay’ found little black-and-white kitten in a carrier next to a dumpster by a Chilliwack pet store

Police chief defends controversial marijuana seizure

Advocates said cannabis was part of an opioid-substitution program in Vancouver’s Downtown Eastside

Trans Mountain completes Burrard Inlet spill exercise

Training required, some work continues on pipeline expansion

Supporters of B.C. man accused of murdering Belgian tourist pack courtoom

Family and friends of Sean McKenzie, 27, filled the gallery for brief court appearance in Chilliwack

Most Read