Primetime Olympics coverage drops 7% from Sochi

Numbers show spike in late-night viewership because of time difference in Pyeongchang

A security person stands near the Olympic flags during a ceremony to mark the start of the flag’s tour for the Winter Olympic Games Beijing 2022 at a section of the Great Wall of China on Tuesday. (Ng Han Guan/Ap Photo)

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a seven-per-cent decline from the Winter Olympics of 2014.

The Nielsen company said the NBC-only average in primetime was 17.8 million, or a 17-per-cent decline from Sochi. In 2014, NBC only offered primetime coverage on the network, and did not have simultaneous programming on cable and online.

NBC said the viewership helped make the Olympics profitable. Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end.

One growth area in Pyeongchang was in the late-night time period. Because of the time difference, post-11:30 p.m. was filled with live competition. NBC’s late-night show averaged 8.4 million viewers, up from 5.6 million in Sochi and more than any other Winter Olympics since 1988.

In a reflection of how traditional television viewership is changing, NBC said the primetime Olympic coverage throughout the Olympics (19.8 million) essentially doubled the viewership of ABC, CBS and Fox combined during that period.

The Olympics dominated TV: No other program beat it in the ratings while the games were on. In contrast, during the 2006 Olympics, the games were the night’s top-rated program on only eight of 17 nights.

David Bauder, The Associated Press

Just Posted

Kelowna writer wins $1,000 in short story contest

The second and third place winners were from Lake Country

New Kelowna paddle trail makes a splash

A colourful, watery parade will mark the grand opening of the paddle trail.

Lake Country bunny sanctuary asks for donations for vaccine

A GoFundMe has been started for the Warren Peace Bunny Sanctuary in Oyama

Family Day move ‘disastrous,’ says Big White official

Family Day is on the move and it’s not something everyone is excited about

The Okanagan is working overtime to prepare for floods

Creeks are being dredged and sandbags are being lined up as the city prepares for potential floods.

Then and now: Oliver flooding swells over the course of a week

Even with the B.C. Wildfire Service on hand to sandbag, the increased flow is causing damage

Builder of Kinder Morgan reinforces concerns over project

B.C. heads to court over pipeline jurisdiction as builder says doubt warranted

Health committee cheers idea of national pharmacare program, but cost an issue

Conservative health critic Marilyn Gladu says she fears costs could be far higher than $19 billion

Canada’s oldest blood donor says it’s all gain, no pain after decades of giving

Great-grandmother and Coquitlam, B.C., resident has been donating blood since the late 1940s

Union says Trump bullying threatens hundreds of B.C. pulp mill jobs

Fear mounts that new U.S. anti-dumping duties could price Catalyst mills out of business

B.C. real estate regulator to undergo NDP review

B.C. real estate agents were self-regulated until 2016, when BC Liberals appointed superintendent

B.C. pizza shop broken into 4 times in 2 weeks

A Vernon business owner is beginning to feel targeted

Man accused of Abbotsford school stabbing hearing voices, intensely paranoid

Lawyer says Gabriel Klein not fit to stand trial in May because of deteriorating mental state

Advocate questions use of traps after raccoon gnaws paw off

Adult raccoon was rescued by Critter Care Wildlife Society after being found with trap stuck on paw

Most Read