Primetime Olympics coverage drops 7% from Sochi

Numbers show spike in late-night viewership because of time difference in Pyeongchang

A security person stands near the Olympic flags during a ceremony to mark the start of the flag’s tour for the Winter Olympic Games Beijing 2022 at a section of the Great Wall of China on Tuesday. (Ng Han Guan/Ap Photo)

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a seven-per-cent decline from the Winter Olympics of 2014.

The Nielsen company said the NBC-only average in primetime was 17.8 million, or a 17-per-cent decline from Sochi. In 2014, NBC only offered primetime coverage on the network, and did not have simultaneous programming on cable and online.

NBC said the viewership helped make the Olympics profitable. Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end.

One growth area in Pyeongchang was in the late-night time period. Because of the time difference, post-11:30 p.m. was filled with live competition. NBC’s late-night show averaged 8.4 million viewers, up from 5.6 million in Sochi and more than any other Winter Olympics since 1988.

In a reflection of how traditional television viewership is changing, NBC said the primetime Olympic coverage throughout the Olympics (19.8 million) essentially doubled the viewership of ABC, CBS and Fox combined during that period.

The Olympics dominated TV: No other program beat it in the ratings while the games were on. In contrast, during the 2006 Olympics, the games were the night’s top-rated program on only eight of 17 nights.

David Bauder, The Associated Press

Just Posted

Kelowna Chamber of Commerce hears cases for and against proportional representation

Official proponent and opponent speak about the pros and cons of changing how we vote provincially

Cirque du Soleil’s Corteo comes to captivate Kelowna

The show premiers Oct. 17 at Prospera Place

Kelowna mayoral candidates spar over support

Tom Dyas claims Colin Basran’s former campaign manger from seven years ago ‘abandoned’ him

WATCH:Tommy Chong has a special message for Kelowna

Chong was meant to attend a legalization day party that has now been rescheduled

Temporary detour on Boucherie Road detour changes

The detour will be Oct. 19 and 20 for paving

Watch it again: Kelowna mayoral candidates square off

Missing the LIVE Kelowna mayoral debate watch now

Jagmeet Singh says marijuana pardons are not enough

Trudeau government will streamline pardon process for Canadians convicted of simple possession of marijuana in the past

BC Ferries begins taking debit in two-month pilot project

Company is giving customers option to use Interac on two-month trial on select vessels

Caregivers banned from smoking, growing cannabis around children-in-care: MCFD

Ministry has limited cannabis use for caregivers, stating it may “pose a risk to children and youth.”

Cheaper strains sell out within minutes on online BC Cannabis Store

Province says new strains will become available in the coming months

Only 40% of B.C. car dealerships have electric cars available: report

Researchers found buyers frustrated at the lack of options

VIDEO: Millionaire Lottery returns to give back and win big

Since 1996, Millionaire Lottery has raised $52 million for the VGH+UBC Hospital Foundation

Most Read