Potato Head. (Pixabay.com)

Potato Head. (Pixabay.com)

A mister no more: Potato Head goes gender neutral

Toy makers have been updating their classic brands to appeal to kids today

Mr. Potato Head is no longer a mister.

Hasbro, the company that’s made the potato-shaped plastic toy for nearly 70 years, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year.

Many toymakers have been updating their classic brands in recent years, hoping to relate to today’s kids and reflect more modern families.

“It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.”

Barbie, for example, has tried to shed its blonde image and now comes in multiple skin tones and body shapes. The Thomas the Tank Engine toy line added more girl characters. And American Girl is now selling a boy doll.

As part of the rebranding, Hasbro will release a new Potato Head playset this fall that will let kids create their own type of families, including two moms or two dads.

The Mr. and Mrs. Potato Head characters will live on in some form, Hasbro said, but didn’t provide details. Both have appeared in the “Toy Story” movies.

Dropping the “Mr.” from its name could encourage other companies to stop assigning genders to its toys, a trend that has already been happening, said Mierzejewski. Barbie maker Mattel released a gender-neutral doll line in 2019. But Mr. Potato Head is one of the biggest brands to do so.

“It’s setting this new standard,” Mierzejewski said.

GLAAD, an LGBTQ advocacy group, applauded the genderless toy potato.

“Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms,” said Rich Ferraro, GLAAD’s chief communications officer, in a statement.

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or moustache into. Hasbro, which also makes Monopoly and My Little Pony, bought the brand and eventually added a plastic spud.

Joseph Pisani, The Associated Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Just Posted

Kelowna Fire Department. (Phil McLachlan - Capital News)
Abandonded campfire results in Kelowna bushfire

The fire was measured at 20 feet by 20 feet in size and has been deemed not suspicious in nature

The Greater Vernon Chamber of Commerce will host the Valley Wide Business Expo May 4 at Predator Ridge Resort. (photo submitted)
Golf raffle helps Okanagan families score homes

Habitat for Humanity Okanagan swinging into action this summer with a new raffle

(Facebook/Kelowna Cabs)
Kelowna Cabs reaches tentative agreement with dispatchers union

The tentative agreement could help end the dispute between the taxi company and the dispatchers

sdaf
Lake Country home destroyed in large blaze, 11 dogs rescued

Fire crews are responding to 10839 Hallam Drive

Bear wanders Kelowna on June 15. (Michelle Wallace/Facebook)
Bear climbs fence, uses crosswalk in Kelowna

The bear was spotted on Baron Road Wednesday evening

Jeanette Megens
KCR: Volunteering is sharing your story

Kelowna Community Resources shares stories of its volunteers in a weekly column

A section of the eastern slopes of the Canadian Rockies is seen west of Cochrane, Alta., Thursday, June 17, 2021. A joint federal-provincial review has denied an application for an open-pit coal mine in Alberta’s Rocky Mountains, saying its impacts on the environment and Indigenous rights aren’t worth the economic benefits it would bring. THE CANADIAN PRESS/Jeff McIntosh
Panel says Grassy Mountain coal mine in Alberta Rockies not in public interest

Public hearings on the project in southern Alberta’s Crowsnest Pass region were held last fall

An old growth cedar stands in a cut-block within the Caycuse Valley. More than 100 prominent Canadians, have signed an open letter calling for the immediate protection of all remaining old-growth forests in B.C. (Submitted)
Brian Mulroney and Greta Thunberg among 100 celebrities pushing to save B.C. old growth

List includes Indigenous leaders, scientists, authors, Oscar winners

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on Friday, February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
U.S. border restrictions to remain in place until at least July 21

Safety minister says Canada, U.S. extending restrictions on non-essential international travel

This photo of the small wildfire burning above Naramata was taken at 8 p.m. on Thursday, June 17, 2021 (Monique Tamminga Western News)
BC Wildfire on scene of small wildfire above Naramata

Smoke has been showing since earlier in the day

Students in the Grade 10 entrepreneurship program at Summerland Unisus School have completed a cookbook with international recipes. (Contributed)
Summerland students create virtual international cookbook

Entrepreneurship program at Summerland Unisus School uses virtual cookbook as fundraiser

Hundreds of people, young and old, joined the three-day Walking Our Spirits Home procession, honouring residential school survivors, those who never made it home and all those affected by the institutions. Here people walk the third portion on June 13. (Martha Wickett - Salmon Arm Observer)
Walking Our Spirits Home from Kamloops provides path to healing

First Nations in and beyond Secwépemc territory join in to honour residential school survivors

Most Read