Reuben Forsland in his East Sooke studio with the guitar he crafted from hemp wood that he hopes will start a conversation about sustainability. (Rick Stiebel - Sooke News Mirror)

Reuben Forsland in his East Sooke studio with the guitar he crafted from hemp wood that he hopes will start a conversation about sustainability. (Rick Stiebel - Sooke News Mirror)

B.C. artisan strikes a chord with unique and thoughtful custom guitars

Forslund channeling Hendrix for Slash and finding Equilibrium for his father with his creations

Every custom guitar Reuben Forsland crafts begins with conversations and connections.

“The focus is how to create an artisan guitar that inspires the player to make an emotional and spiritual connection,” said Forsland in an interview from his East Sooke studio.

“The guitar to a guitarist is their voice. It has a large effect on what and how they express through their music. I think the guitar is the best connection of storytelling outside of written words, and music’s a beautiful way to show that connection.”

Forsland went to great lengths to find a source of inspiration when he was hired by renowned rock guitarist Slash to make an acoustic guitar.

ALSO READ: Groovy B.C. wedding a throwback to Woodstock ‘69

Once he found out Jimi Hendrix was one of Slash’s heroes, Forsland spent six months tracking down Pete Sikov, the owner of the Seattle house Hendrix grew up in.

“I asked Pete if he was open to the concept of using some of the wood from the house for Slash’s guitar, and he was good with that,” said Forsland, who has since completed four other guitars using some of that wood.

Another one of his guitars, Equilibrium, embodies the sense of spiritual connection and conversation that permeates his work.

“It was inspired by my father’s struggles with addiction, and that guitar is a broader conversation about the human experience,” he said.

Forsland, who grew up in central Alberta and Ottawa before moving to B.C. in 2008, worked as a Red Seal carpenter for many years before gravitating towards building guitars.

“I’ve done every field of carpentry, including bridge building, large commercial, custom houses and log homes,” he said.

He also made furniture in the evenings and weekends, searching for something he couldn’t put his fingers on that would feed the creative fire burning within.

After working on skateboards and longboards for five or six years, Forsland crafted his first guitar in 2008.

“I was looking for something different that incorporated my carpentry skills that totally fueled the passion I was looking for,” he recalled. “I felt like, ‘OK, now I know what I want to do’ and wanted to put everything I have into it. I base my work on 50 per cent art and 50 per cent guitar. Every guitar has a part of me and what I believe in.”

ALSO READ: B.C.’s ‘Captain Maniac’ has seen close to 1,000 concerts since 1964, starting with The Beatles

By 2013, Forsland was devoting his time to his business, JOI Guitars, with 99 per cent of his orders coming from outside of Canada. His work has been featured with Jimi Hendrix memorabilia at Northwest African American Museum in Seattle, the Robert Bateman Gallery in Victoria, the National Music Centre of Canada in Calgary, and the Sarah McLachlan School Music in Vancouver.

Although Forsland has worked exclusively on acoustic guitars until now, he was recently commissioned by a musician in New Hampshire to make a reproduction of Eddie Van Halen’s electric Frankenstrat guitar.

When asked if he plays guitar, Forsland shared a story about how he collected pop bottles when he was young until he had enough money to buy a guitar and cover a year’s worth of lessons. He picked it up again in his late 20s, acquiring a level of skill that resonated sweetly through the workshop as he strummed a few chords on one of his creations.

Forsland’s focus these days, however, is on his most recent acoustic creation, the first world’s first traditionally built guitar made from hemp wood, a wood substitute made from hemp fibres.

“It’s 20 per cent stronger and grows 100 times faster than oak,” he said. “Environmentally, it absorbs four times more CO2 in its lifetime than the same area as a forest.”

If just 2.6 per cent of the farmland in the U.S. was dedicated to cultivating industrial hemp, it could displace a massive amount of the annual consumption of wood, letting the trees stand, Forsland said.

Hemp wood is also an agricultural diversity plant that allows farmers to make a good living, he added.

Forsland embraces environmental sustainability with the same passion he brings to making guitars because they strike a similar chord. That’s why he chose Earth Day (April 22) as the perfect time to unveil his hemp wood guitar officially.

“Although this guitar can’t save the environment, it’s a piece of the conversation about what can be created with a sustainable product in today’s marketplace. Hemp wood can have a dramatic positive influence on the future market of wood production.”

Take a listen to a video of Forsland playing the hemp guitar at https://youtu.be/Al6RC2Mnr-o.

“It’s more than just an instrument. It’s an opportunity to have conversations for different reasons, social and environmental.”

Check out joiguitars.com/hempwood for an in-depth tour of Forsland’s hemp wood guitar, and joiguitars.com/guitars for more photos and info on his work.]

For more news from Vancouver Island and beyond delivered daily into your inbox, please click here.



editor@sookenewsmirror.com

Like us on Facebook and follow us on Twitter

West Shore

Just Posted

File photo (Aaron Hemens/Capital News)
Overturned kayak in Mission Creek prompts police response

Kelowna RCMP is looking to speak with anyone who may know the individual associated with the kayak

A drug bust on Government Street in Duncan on Tuesday, March 30, led to a "substantial seizure" according to the North Cowichan/Duncan RCMP. (File photo)
Search continues for diver who went missing in Okanagan Lake

Search and rescue, RCMP underwater recovery team looking for diver missing since Saturday afternoon

Rutland Senior Secondary (Barry Gerding/Black Press)
UPDATE: List of Kelowna school COVID-19 exposures expands

School District 23 says two more schools have been exposed to the virus

A man and woman, both 33 and from Kelowna, were arrested on Postill Lake Forest Service Road in possession of two stolen vehicles Friday, May 14, 2021. (File photo)
Kelowna duo arrested with stolen vehicles after ‘brief’ bicycle getaway attempt

A man and a woman were arrested on a forest service road on numerous pending charges

The warm weather means time for a camping trip, or at least an excursion into nature. How much do you know about camps and camping-related facts? (John Arendt - Summerland Review)
QUIZ: Are you ready to go camping?

How many camp and camping-related questions can you answer?

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

Penticton city parks staff were busy this week using the beach grater to sift through sand, getting the shores ready for beach season. When it comes to beach clean up they are collecting run-off debris, pulling weeds and picking up litter. (Penticton photo)
Hottest day of the year, so far, in the South Okanagan

Penticton city park staff cleaned up the beaches getting ready for the season

KCR Migrant Support Worker, Javier, had an exciting day escorting his son Ian with him during ‘Take your Child to Work Day’!
KCR: Volunteering is being part of a whole

KCR Community Resources shares stories of its volunteers in a weekly column

Sicamous RCMP Sgt. Murray McNeil and Cpl. Wade Fisher present Cody Krabbendam of Ranchero with an award for bravery on July 22, 2020. (Contributed)
B.C. boy receives medal of bravery, scholarship for rescue of child at Shuswap beach

Last summer Cody Krabbendam jumped into the lake to save another boy from drowning

This is what the glowing boulders look like at night at 28 Huth Ave. (Submitted)
PHOTOS: Glowing boulders popping up in the Okanagan

Local landscaper Brandon Messier also brought the Lost statue to its new home

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Coldstream Fire Department is on-scene Sunday, May 16, battling a fire in a Matner Lane orchard just up the hill from the firehall on Aberdeen Road. (Jennifer Smith - Morning Star)
Okanagan fire crew tackles orchard blaze

Fire broke out just before 2 p.m. on Matner Lane, which is just up the hill from the Coldstream firehall on Aberdeen Road

Someone or something is vandalizing birdhouses built and erected along Salmon Arm’s Foreshore Trail, much to the chagrin of a Shuswap biologist who looks after the houses. All but one of 32 along the trail are occupied. (Facebook photo)
Ongoing birdhouse vandalism rocks Shuswap trail, groups

Eight more boxes were destroyed Saturday, May 15

Most Read