It’s time to ‘caes the day’

Two Kelowna bartenders take on Canada’s national cocktail

Clamato, Worcestershire and Tabasco sauces; the ingredients for Canada’s national cocktail – a Caesar.

But after all these years of watered down mix and over spiced drinks, why hasn’t someone perfected this patriotic cocktail that Canucks pride their Sundays on?

Well, two Kelowna residents with more than 40 years of bartending experience between them might have the answer.

Bartending in restaurants, bars and even cruise ships Gerry Jobe and Dave (Simps) Simpsons have been concocting craft cocktails, simple syrups and unique beverages for some time.

“Honestly, I have always thought our national cocktail was a bit of a sham,” said Simps. “I am a Canadian and I have been born and raised on Caesars. It’s come a long way with craft bartending and craft product, but for the majority there is just those couple of brands you can buy of a thin-red number 40 dyed mixture and people are putting tons of other ingredients in it.”

As someone who prides himself on his work and ability to mix simple syrups, Simps was frustrated with the lack of effort that actually goes into the national cocktail.

“I thought someone has to make a premium mix, without MSG and reconstituted tomato – I don’t even know what that is – there is just a lot of stuff in Caesars that as a bartender I was really not proud of,” explained Simps.

After a few years of making simple syrup and selling to local bars and restaurants, Simps decided to bring one of Kelowna’s most recognizable bartenders into the mix — Gerry Jobe.

The two decided that now was the perfect opportunity to take on the national cocktail, during a time when consumers are appreciating locally made, sourced and crafted food and beverages.

Thus Simp’s Serious Caesar Mix was forged.

Sweetened with another of Canada’s iconic products, the Caesar mix uses maple syrup as the sweetening agent from Simps girlfriend’s maple syrup farm in Ontario.

The mix is made with all Canadian ingredients and is MSG free, gluten free, fish free and vegan.

Jobe said that while researching what should and should not go into the product, he discovered that in 2015 there were 12 million Canadians that were now vegetarian, vegan or reducing their meat intake.

“We also found that three million people are celiac, which is 15 million people; that is over a third of our population that can’t have our national cocktail,” he says. “How is there a national cocktail if we are eliminating a portion of the population from drinking it”

This moment became the lightblub for Jobe who saw a chance to corner a market to make Caesars for those who have never been able to enjoy one.

“People like the spice level on it, we have white pepper and black pepper, we worked with a food scientists on this out of Maple Ridge,” explained Jobe. “We don’t put Tabasco in it, but you can add whatever you want to it, it does have a little bit of kick at the finish on it.”

Contained in reusable plastic bottles, the Caesar Mix is easy to pack for camping trips and will not break like glass.

After three years of testing the Simp’s Serious Caesar Mix is ready for market and those in the service industry can’t wait to get their hands on it.

Jobe and Simps say their Simp’s Serious Caesar Mix can be found in Nesters, several Kelowna barber shops, gift shops, tattoo shops, as well as restaurants in Richmond, White Rock, Ontario, Vancouver Island and across the Okanagan.

While Jobe still works as liquor representative, selling Simp’s Serious Caesar Mix is now Simps full time job and it’s paying off.

Check it out online.

 

Just Posted

Kelowna artist featured on furniture

Shandra Smith’s work is now available on credenzas

Destructive blaze in West Kelowna fatal for cat

The fire at a West Kelowna condo claimed the life of one tenant’s cat

Man pinned under metal tank in West Kelowna

Emergency personnel are on the scene

Mudslide sends debris into Highway

Highway 33 near Joe Rich had mud spilled on the highway from the slide

Kangaroo Creek Farm hops into season

Lake Country’s popular tourist site has opened its doors for the season

Sparks fly as SUV speeds down wrong side of Highway 1 trying to flee RCMP

Captured on video, the vehicle headed westbound against oncoming traffic before crashing

Bobrovsky perfect as Blue Jackets blank Canucks 5-0

Vancouver shut out for 10th time this season

Sock Hop aims to send dancers back to another time

Writers’ Festival fundraiser in Salmon Arm springs into step for another year

Fundraising campaign launched for man caught in SilverStar avalanche

In only two days, the GoFundMe surpassed its $15,000 goal

Terror at sea: Helicopter rescues frightened cruise passengers in Norway

The Viking Sky cruise ship was carrying 1,300 passengers and crew when it experienced engine trouble

DOJ: Trump campaign did not co-ordinate with Russia in 2016

Attorney General William Barr said special counsel “does not exonerate” Trump of obstructing justice

Trudeau in Vancouver to support Tamara Taggart at Liberal nomination event

The former broadcaster is seeking the nomination for the Vancouver Kingsway riding

Penticton SAR team helicopters injured climber to safety

A 30-year-old woman suffered a suspected lower-limb fracture in Skaha Bluffs Provincial Park

Kootnekoff: R v. Sidhu, was he asleep?

Driver in Humboldt crash wasn’t distracted at time of collision with bus,… Continue reading

Most Read