Pink Shirt Day campaign urges Canadians to ‘Lift Each Other Up’

Annual anti-bullying effort returns Wednesday, Feb. 26

Pink Shirt Day is Feb. 26.

Whether it’s rose, bubble gum or flamingo, the power of pink is once again on display.

Today (Wednesday, Feb. 26) marks Pink Shirt Day, a date when each year Canadians are asked to take a stand against bullying – and to make that stance public by including an article of pink clothing in their ensemble.

Each February, the national movement sees thousands of Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities, according to a release from London Drugs, the campaign’s retail sponsor. This year’s theme, “Lift Each Other Up” reflects the origins of Pink Shirt Day, which began in Eastern Canada 13 years ago.

In 2007, two Nova Scotia students took action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink T-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully.

Since 2008, through the sale of the shirts, $1.5 million has been raised for a number of anti-bully programs, including Kids Help Phone, KidSafe Project and Boys and Girls Clubs of Western Canada.

According to pinkshirtday.ca, one in five kids is affected by bullying and last year, more than 59,000 youth were impacted by Pink Shirt Day-funded programs.

“We want to encourage every Western Canadian to share the positive message of Pink Shirt Day this year,” said Clint Mahlman, London Drugs president and COO.

This year’s T-shirts, which feature a rocket ship blasting off and the phrase “Lift Each Other Up,” are now available at all London Drugs locations across Western Canada in youth or adult sizes.

Net proceeds are distributed through CKNW Kids’ Fund to support youth anti-bullying programs across B.C., Alberta, Saskatchewan and Manitoba. Sales from shirts are donated to community programs in each provincial market for community programs that include anti-bullying initiatives.

Check out last year’s Pink Shirt Day event at the B.C. Legislature:

Like us on Facebook and follow us on Twitter.

Pink Shirt Day

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Police watchdog investigating fatal crash in Kelowna

Kelowna RCMP received a report of a single-vehicle collision on Bulman Road near Highway 97 on June 1

Kelowna council greenlights ‘The Wedge’

The wedge-shaped building will be built at the corner of Leon Avenue and Water Street

Single vehicle rollover on Clifton Road

The incident happened just after 5 p.m. on Wednesday in Kelowna

Province looks to seize Kelowna home owned by alleged drug trafficker

Michelle Collins and Nigel Byrne were also recently investigated by Kelowna RCMP for drug trafficking

Oyama Zipline Adventure Park opening for the season

The Lake Country zipline is scheduled to open on June 12

WATCH: North Okanagan golf cart stolen, then returned

Homeowners have footage of two men taking the cart and then bringing it back

Vehicle stolen in Revelstoke recovered near Salmon Arm after occupants suffer overdoses

Police say they were alerted to the vehicle after occupants treated by ambulance after drug use

22 new COVID-19 test-positives, one death following days of low case counts in B.C.

Health officials urged British Columbians to ‘stand together while staying apart’

John Horgan says COVID-19 restrictions won’t be eased regionally

B.C. Liberals urge ‘tailored’ response based on infections

Highway 1 closed after body found near Hope

Coroners Service reportedly on the scene, highway has been closed for 10 hours in both directions

Feds get failing grade for lack of action plan on anniversary of MMIWG report

‘Instead of a National Action Plan, we have been left with a Lack-of-Action Plan’

LETTER: Questions raised about Summerland property taxes

Dear Editor: By now property owners in Summerland will have received their… Continue reading

COLUMN: Is parliament essential?

We need time to dig into the books and ensure that taxpayers are being respected

Sicamous RCMP catch driver going twice the speed limit

The car was impounded for seven days and the driver received a hefty fine

Most Read