PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating yellow have been selected as the Pantone Color of the Year 2021. (Courtesy of Pantone Color Institute)

PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating yellow have been selected as the Pantone Color of the Year 2021. (Courtesy of Pantone Color Institute)

Ultimate Gray and Illuminating yellow featured as Pantone Color of the Year 2021

‘A message of positivity supported by fortitude’: Pantone

For many, 2020 can’t end fast enough.

For those looking ahead, what 2021 will bring is still a mystery but the team at Pantone is hoping to make it a more cheerful year.

The global colour authority announced the Pantone Color of the Year selection for 2021 with an added twist. Instead of just one colour, 2021 will see PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating “as two independent colours that come together to create an aspirational pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine-filled day,” according to a release from the company.

ALSO READ: The best of 2020

This is the first time in the past 22 years of colour selections that two colours have been featured.

“The selection of two independent colours highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one colour or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. “Practical and rock solid but at the same time warming and optimistic, this is a colour combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.”


 

Do you have a story tip? Email: vnc.editorial@blackpress.ca.

Follow us on Twitter and Instagram, and like us on Facebook.

Best of 2020

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Michael Rodriguez - Capital News staff)
200-block of Leon Avenue closed due to stairwell fire

The fire was knocked down at Gotham Nightclub

Kelowna Mayor Colin Basran addresses media from the front steps of council chambers on March 23. (Michael Rodriguez - Capital News)
Kelowna, West Kelowna still looking to opt-out of speculation tax

Mayors say spec tax has missed the mark, revenue largely coming out of Canadians’ pockets

(THE NEWS – files)
Snowy days ahead for the Okanagan and Shuswap

The region could get up to 5 cm by Thursday

A Kelowna couple welcomed their Nooner baby in December. (Flytographer)
Kelowna couple welcomes baby girl from Hotel Zed Nooner campaign

Nicole and Alex will now have 18 years of free stays at the hotel

(Photo: Graham O'leary/Facebook)
UPDATE: West Kelowna firefighters called to ATV rescue in Glenrosa

The incident happened just before 9:30 a.m. Monday

Crews with Discovery Channel film as an Aggressive Towing driver moves a Grumman S2F Tracker aircraft around a 90-degree turn from its compound and onto the road on Saturday, Jan. 23, 2021. It was the “most difficult” part of the move for the airplane, one organizer said. (Jenna Hauck/ Chilliwack Progress)
VIDEO: Vintage military plane gets towed from Chilliwack to Greater Victoria

Grumman CP-121 Tracker’s eventual home the British Columbia Aviation Museum on Vancouver Island

Head Brewer Kody Rosentreter, owner Wes Greve and taproom manager Lisa Deleo celebrated North Basin Brewing’s grand opening Jan. 22 and 23, 2020. (Contributed)
Osoyoos’ first microbrewery celebrates grand opening

The brewery hopes to show that the Okanagan is more than just wine country

Provincial health officer Dr. Bonnie Henry talk about the next steps in B.C.’s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. Two more cases of the COVID-19 strain first identified in South Africa have been diagnosed in British Columbia, bringing the total to three as of Jan. 16.THE CANADIAN PRESS/Chad Hipolito
B.C. now has three cases of South African COVID-19 variant, six of U.K. strain

Both variants are thought to spread faster than earlier strains

Rodney and Ekaterina Baker in an undated photo from social media. The couple has been ticketed and charged under the Yukon’s <em>Civil Emergency Measures Act</em> for breaking isolation requirements in order to sneak into a vaccine clinic and receive Moderna vaccine doses in Beaver Creek. (Facebook/Submitted)
Great Canadian Gaming CEO resigns after being accused of sneaking into Yukon for vaccine

Rod Baker and Ekaterina Baker were charged with two CEMA violations each

Police discovered a makeshift nightclub in a Vancouver apartment on Jan. 23, 2021, and say it wasn’t the first time this month officers have been called to the unit over social gathering concerns. (Phil McLachlan - Capital News)
Doorman of makeshift ‘booze-can’ in Vancouver apartment fined; police look to court order

This marks the fourth complaint about social gatherings inside the apartment in January

The Abbotsford Tulip Festival is permanently closing, with plans to eventually set up in Armstrong, B.C. (Abbotsford News file photo)
Abbotsford Tulip Festival is closing, with plans to rebloom in Armstrong

Event organizer says pandemic and sale of land were factors in decision

Group of cowboys on horses out rounding up cattle, 1888. The Greater Vernon Museum and Archives is celebrating Vernon Winter Carnival’s Wild West theme with a virtual trip back in time looking at the ranching days. (GVMA #5021)
Museum rounds up North Okanagan’s wild west past

Vernon Winter Carnival event, Meanwhile…Back at the Ranch, Feb. 9

Virtual programming will assist the Allan Brooks Nature Centre Society in spreding environmental education. (ABNCS photo)
North Okanagan nature centre online with gaming grant

Allan Brooks Nature Centre Society benefits from provincial funds

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read