Tim Hortons, franchisees spat over $700M plan to reno many locations

New restaurants will have lighter, more natural looking exteriors and open-concept seating

Tim Hortons plans to renovate most of its Canadian restaurants over the next several years in what some franchisees say is another “ill-conceived” move that will cost individual restaurant owners about $450,000.

The coffee-and-doughnut chain and its restaurant owners will invest $700 million to gussy up almost all its Canadian locations over the next four years, the brand said.

The new restaurants will have lighter, more natural looking exteriors, and feature upgraded, open-concept seating, the Restaurant Brands International-owned chain said in a statement.

“The expectations of our guests are evolving,” said Alex Macedo, the brand’s president, in a statement explaining the design change.

The decision has generated more animosity between the chain and an unsanctioned franchisee group, the Great White North Franchisee Association.

Earlier this month, the company held a call with franchisees explaining they wanted each restaurant owner to spend about $450,000 to renovate their stores, the GWNFA’s board of directors said in a letter to its members.

The company said Tuesday that costs will be split with restaurant owners on the same proportions as has historically been the case, but declined to specify what those proportions are.

The board acknowledged many of its members “will have problems getting the finances in place to carry out these renovations” and called on the company to show a full costing of the renovation program.

It advised members, which make up about half of all of Tim Hortons Canadian franchisees, not to sign or agree to anything until more details are disclosed.

“This is just one more in the string of ill-conceived programs brought forward by a group of executives who do not understand foodservice, franchise operations or marketing,” the letter reads.

Restaurant Brands International, “wants to fix a problem it cannot solve, mainly lack of sales, by getting us to spend money while they contribute very little,” the letter said.

Tim Hortons recorded a fifth consecutive quarter of sluggish sales in mid-February, according to RBI’s most recent quarterly earnings report.

The GWNFA formed about a year ago to give a voice to frustrated restaurant owners and fight against what they say is mismanagement of the chain by its corporate parent, RBI, known for drastic cost-cutting measures at the fast-food outlets its acquires.

The two groups have taken their battle to the courts with multiple lawsuits, and most recently entered a showdown over how to handle Ontario’s roughly 20 per cent minimum wage increase. The GWNFA accuses RBI of failing to help franchisees offset the increased labour costs through a 10 per cent price hike on all menu items.

RBI did not agree to the price hikes, but called the actions of some franchisees in the province who clawed back employee benefits, like paid breaks, reckless and completely unacceptable.

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

West Kelowna’s music in the park will rock this Friday

This Friday’s Music in the Park will feature rock and country group… Continue reading

Extreme fire danger in the Okanagan-Shuswap

The fire danger rating hits extreme or high in areas of the Okanagan- Shuswap

Get Moonstruck at Kelowna theatre event

New Vintage Theatre will honour actor Nicolas Cage on July 21

Opera Under The Stars at UBCO

Opera Kelowna will stage Bizet’s Carmen in the Kelowna campus courtyard Aug. 1

Busy day for Central Okanagan Search And Rescue

Two calls and wildfire training kept COSAR volunteers hopping Sunday

Course veterans seize victory in Peach City Classic

The first place titles in this year’s triathlon belonged to returning competitors.

Penticton boundary extension official

City boundaries expanded to edge of Skaha Bluffs Provincial park

Unbeaten streak halted, but Sun Devils clinch

Kelowna Sun Devils lose first games of the 18U AAA season but wrap up top spot

Riptide, CVUSC paved the way for varsity soccer players

Chloe Gummer has become a leader at VIU

B.C. woman disappointed after family asked for ID at townhouse complex pool

Surrey woman says it’s not the first time she has experienced racial profiling at the complex

Park pipeline protesters say arrest is a ‘declaration of war’

Group behind North Thompson River Provincial Park occupation protest says arrest is ‘declaration of war’

A day of deals at Amazon, and at its rivals

Online retail giant extends annual ‘Prime Day’ promotion to 36 hours

Alert B.C. campers raise alarm and avert potential propane disaster

Salmon Arm camper lodges a complaint with Technical Safety BC after motorhome tank is over-filled.

Falcons swept by Pickles, WCL hits all-star break

Kelowna loses three West Coast League games in Portland

Most Read