Tim Hortons has changed the rules of its much-loved Roll Up the Rim game. (Nicole Crescenzi/News Staff)

Tim Hortons minimizes Roll Up the Rim contest, adopts digital play

Significant changes have been made to the national game

It’s more than a game and it’s more than a chain restaurant’s marketing gimmick; it’s a sign of the changing seasons across Canada: the Tim Horton’s Roll Up the Rim to Win contest. On its 35th year of play, however, some significant changes have been announced.

To start off, the game will only be available for one month from March 11 to April 17 – comparatively last year ran for 10 weeks from Feb. 6 to April 17.

On top of that, the actual cups will only be available for the first two weeks. In an effort to have a greener contest, Tim Hortons has included digital component to the contest; anyone with the Tim Horton’s App can “roll” up a rim on their phone, or online.

ALSO READ: Saanich mom on a bike turned away in Tim Hortons drive-thru

During the first two weeks, patrons can roll up both a physical cup and a digital cup, and throughout the contest if a person brings up a reusable cup they will get three digital rolls.

To promote a greener play period, the chain will be giving out 1.8 million reusable hot beverage cups starting on March 10.

“We listened to the feedback from our guests, who wanted us to modernize the program. We’re excited to share the news that we are updating Roll Up the Rim To Win in 2020 to reflect the future of the Tim Hortons brand, while still embracing the best of our heritage,” said Hope Bagozzi, chief marketing officer at Tim Hortons in a statement.

ALSO READ: Leave the resolutions behind, Tim Hortons releases Timbit cereal

On top of the structure and time period changing, the actual prize pool has changed as well.

In 2019 there were 40 Jeep Compasses, 100 prepaid credit cards worth $5,000 each, 1,000 GT bicycles from Sport Chek, 50,000 $50 Tim Hortons gift cards and millions of food and coffee prizes.

This year it’s a smaller pool: 45,000 $25 Tim Hortons gift cards, 200 Samsung 55” smart TVS, 150 $1,000 CIBC prepaid cards, 100 groups of 40,000 Air Miles, and 10 2020 Hyundai IONIQ electric or hybrid vehicles.

One perk, is that Tim’s replaced its “please play again” option into a ballot for a draw to win one of four $100,000 cash prizes.

vnc.editorial@blackpress.ca

Like us on Facebook and follow us on Twitter
and Instagram

contest

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(DiStefano Jaud Architecture)
Kelowna city staff wave down proposed Byrns Road development

Developer proposes gas station, car wash, liquor store, commercial buildings, in agricultural area

Elijah Beauregard, 16, was stabbed in downtown Kelowna on June 27, 2019. He died of his wounds three days later in hospital. His family is raising money to put a memorial bench at his favourite skatepark in Penticton.
Family of teen stabbed to death in Kelowna close to getting Christmas wish

A memorial bench in Penticton for Elijah Beauregard is close to meeting its funding goal

Mara Lake is one of the significant water resources across the Okanagan-Shuswap region that will fall under increasing sustainability pressure as the anticipated population growth for the region continues in this century. (File photo)
Okanagan Valley water supply sustainability reaching a critical point: Global expert

Global expert says Okanagan Basin Water Board offers sustainable path forward

Kelowna's crime rate is growing faster than any other city with more than 100,000 people across the country. (Phil McLachlan - Black Press Media)
More help from province needed, says Kelowna mayor following spike in crime

“Community safety cannot rest on the shoulder of police alone,” says Kelowna Mayor Colin Basran

Physical distancing signs are a common sight in B.C. stores and businesses. THE CANADIAN PRESS
272 more COVID-19 cases for B.C., outbreak at oil sands project

Three new health care outbreaks, three declared over

Several police vehicles were seen at the Sagmoen farm on Salmon River Road in Silver Creek on Thursday night, Oct. 29, 2020. (Martha Wickett-Salmon Arm Observer)
UPDATE: One person arrested, released following police presence at Sagmoen farm

RCMP were at Silver Creek property where remains of Vernon woman were found in 2017

Vernon Council voted in favour of implementing a 500-metre buffer between all new cannabis stores in the city at its meeting Monday, Oct. 26, 2020. (Black Press files)
New cannabis shops in Vernon will need to stay 500m apart

The distancing rule won’t apply to existing stores, including the six currently in downtown core

A case of COVID-19 has been confirmed at Little Seedlings Daycare in Armstrong, located beside Highland Park Elementary School (pictured above). Interior Health confirmed the positive case was present at the daycare on Oct. 22 and 23, 2020. (Google image)
COVID-19 case reported at Armstrong daycare

IH letter says positive case was present at Little Seedlings Daycare Oct. 22 and 23

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A fundraising initiative has been set up to help Mirjana Komljenovic, who has been diagnosed with Hermansky Pudlak Syndome and requires $2,000 a month to cover the costs of her medication. (gofundme.com)
Fundraiser created to help Summerland woman with rare condition

Mirjana Komljenovic requires costly medication to treat Hermansky Pudlak Syndome

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Heather Pescada is Ms. Halloween and when COVID threatened to ruin her haunted fun, she got creative, inventing a six foot candy chute at her Summerland, Trout Creek home.
(Peskelly Family Facebook page)
Okanagan Halloween house invents huge candy chute

The six foot chute looks like the snake from Nightmare Before Christmas

Most Read