Dax Ross holds a slice of pizza that he made in his new pizza parlour, Pizzamoreh, in West Kelowna. - Contributed

20-year-old West Kelowna entrepreneur opens his own pizza parlour

Dax Ross opened Pizzamoreh Artisan Pizza Saturday on National Pizza Day

Dax Ross opened Pizzamoreh Artisan Pizza in West Kelowna on National Pizza Day and he’s looking forward to celebrating many more in the future.

“My mom is a chef and I’ve grown up with her cooking food, and I always loved food and I just love pizza,” said the 20 year old, adding taking over the business was a good opportunity.

Pizzamoreh is housed at his mom’s old cafe, Patricia Guest’s L’Oven, and features a wood-fired pizza oven and two-foot long slices of pizza.

When Ross was seven-years-old, he sold fruit and chips along the beach. Thast is where he started thinking about being an entrepreneur.

That, and he enjoys pizza.

“It’s just been something that I’ve enjoyed making and seeing people eat with my mom’s previous restaurant,” Ross said.

RELATED: West Kelowna Houston Pizza gets rave reviews before opening

“I’m definitely excited but I’m super nervous, I have a lot of support (from friends and family.)”

“That’s the more Italian way of doing it, we don’t really serve the Napoleon way, it’s a quick five-minute in and out (pizza),” he said, adding with a Canadian twist.

“It’s in the name, Pizzamoreh. Amore means love in Italian, in the name we kind of tried to make it Italian, Canadian because it’s more of Canadian pizza. Most Italians don’t put pineapple on their pizza.”

Currently, Ross is learning the ropes from Guest for the next month, before he fully takes over.

Eventually, he said he would like to expand his business and use the pizza parlour as a place where people can gather and learn.

“If this is something that is going to work, right now we have a prime location and it’s good for the amount of traffic that goes through here… the location is good, I’m more leaning toward franchising and seeing how far we can make it,” Ross said.

He also started a clothing company, but the young entrepreneur would like to incorporate it within the parlour. His ultimate goal lies outside of the food industry.

RELATED: New pizza franchise opens in Glenmore

“It’s a big goal and big dream but I really want to recreate the schooling system and create a private school,” Ross said.

He wants to hold business meetings and create an environment where people can enjoy pizza and beverages while hosting community events similar to Ted Talks.

Ross said he never enjoyed school and would like to own his own private school one day.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Kelowna man charged with killing wife and two daughters returns to court

Jacob Daniel Forman appeared before B.C. Supreme Court today

Kelowna dog ‘Alice’ to get surgery thanks to BC SPCA crowdfunding

With the surgery, Alice’s prognosis is ‘excellent,’ stated the BC SPCA

UBC Okanagan partners with Blood Services Canada to educate, recruit donors

Nursing students from Okanagan university take to community events to inform public

Suspicious item forces 47 to evacuate plane at Kelowna airport

Kelowna RCMP continue investigation of suspicious item on airplane

Kelowna man nearly drowns on Okanagan Lake

The victim is in serious yet stable condition but his condition has worsened since going to hospital

Knife-wielding man tries to break into Okanagan retirement home

Seniors and staff shaken by incident and upset with RCMP response

South Okanagan powwow strikes a chord on the human level for federal minister

Canada’s Minister of Indigenous Services Seamus O’Regan was the special guest at powwow

B.C. manhunt suspects left cellphone video before they died: family

Family member says Kam McLeod, Bryer Schmegelsky recorded final wishes

Okanagan youth protest Tolko logging

Small group gathers outside Tolko head office

Hergott: Safe driving behaviours

Lawyer Paul Hergott writes about second nature “every time” behaviours on the road

Okanagan bus driver assaulted for asking patron not to smoke

59-year-old in hospital with non-life threatening injuries

B.C. sets rules for ride hailing, same minimum fee as taxis

Larger operating areas seen as threat by cab companies

Two hiking families team up to extinguish fire in B.C. backcountry

Children and their parents worked for three hours to ensure safety of the popular hiking region

Most Read