Dax Ross holds a slice of pizza that he made in his new pizza parlour, Pizzamoreh, in West Kelowna. - Contributed

20-year-old West Kelowna entrepreneur opens his own pizza parlour

Dax Ross opened Pizzamoreh Artisan Pizza Saturday on National Pizza Day

Dax Ross opened Pizzamoreh Artisan Pizza in West Kelowna on National Pizza Day and he’s looking forward to celebrating many more in the future.

“My mom is a chef and I’ve grown up with her cooking food, and I always loved food and I just love pizza,” said the 20 year old, adding taking over the business was a good opportunity.

Pizzamoreh is housed at his mom’s old cafe, Patricia Guest’s L’Oven, and features a wood-fired pizza oven and two-foot long slices of pizza.

When Ross was seven-years-old, he sold fruit and chips along the beach. Thast is where he started thinking about being an entrepreneur.

That, and he enjoys pizza.

“It’s just been something that I’ve enjoyed making and seeing people eat with my mom’s previous restaurant,” Ross said.

RELATED: West Kelowna Houston Pizza gets rave reviews before opening

“I’m definitely excited but I’m super nervous, I have a lot of support (from friends and family.)”

“That’s the more Italian way of doing it, we don’t really serve the Napoleon way, it’s a quick five-minute in and out (pizza),” he said, adding with a Canadian twist.

“It’s in the name, Pizzamoreh. Amore means love in Italian, in the name we kind of tried to make it Italian, Canadian because it’s more of Canadian pizza. Most Italians don’t put pineapple on their pizza.”

Currently, Ross is learning the ropes from Guest for the next month, before he fully takes over.

Eventually, he said he would like to expand his business and use the pizza parlour as a place where people can gather and learn.

“If this is something that is going to work, right now we have a prime location and it’s good for the amount of traffic that goes through here… the location is good, I’m more leaning toward franchising and seeing how far we can make it,” Ross said.

He also started a clothing company, but the young entrepreneur would like to incorporate it within the parlour. His ultimate goal lies outside of the food industry.

RELATED: New pizza franchise opens in Glenmore

“It’s a big goal and big dream but I really want to recreate the schooling system and create a private school,” Ross said.

He wants to hold business meetings and create an environment where people can enjoy pizza and beverages while hosting community events similar to Ted Talks.

Ross said he never enjoyed school and would like to own his own private school one day.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

UPDATE: Police swarm residence near UBC Okanagan, arrest 3 men

Five RCMP cars were seen outside 755 Academy Way Wednesday evening.

Road closures anticipated for 9th annual Kelowna Vaisakhi Parade

The annual event highlighting the Sikh community will be held April 27

Snow falling at Big White near season’s end

Big White is open until April 22

Easter dinner at Kelowna’s Gospel Mission

Clients of the Gospel Mission are in for an Easter feast.

Okanagan start-up asks Ottawa to protect kids online

Mazu’s online petition to protect children while online is over halfway to it’s goal of 500 signatures

Lawsuit eyed over union-only raise for B.C. community care workers

‘Low-wage redress’ leaves 17,000 employees out, employers say

Landlord of alleged Okanagan shooter recounts deadly day

Tony Friesen was working in one of the units of his Penticton building when he heard shots

B.C. RCMP arrest foreign national in connection to airport thefts

A woman, 60, is being held in police custody as Richmond RCMP investigate

Westjet tries again to dismiss proposed class-action lawsuit alleging discrimination

Former flight attendant claims airline broke contractual promise to create harassment-free workplace

Man airlifted to hospital after apparent hunting incident in East Kootenay

The man was in stable condition when he was flown out of Fairmont Hot Springs to a Calgary hospital

Police probe eight fires set at B.C. elementary school

Nanaimo RCMP say fires appear to have been set intentionally

Rain closes North Okanagan fields

Forecast calling for more rain Friday

Big stories begin with small suitcase in upcoming festival

Shuswap-Okanagan storytellers to open up at Festival of Mini Theatre in Salmon Arm

Most Read