Dax Ross holds a slice of pizza that he made in his new pizza parlour, Pizzamoreh, in West Kelowna. - Contributed

20-year-old West Kelowna entrepreneur opens his own pizza parlour

Dax Ross opened Pizzamoreh Artisan Pizza Saturday on National Pizza Day

Dax Ross opened Pizzamoreh Artisan Pizza in West Kelowna on National Pizza Day and he’s looking forward to celebrating many more in the future.

“My mom is a chef and I’ve grown up with her cooking food, and I always loved food and I just love pizza,” said the 20 year old, adding taking over the business was a good opportunity.

Pizzamoreh is housed at his mom’s old cafe, Patricia Guest’s L’Oven, and features a wood-fired pizza oven and two-foot long slices of pizza.

When Ross was seven-years-old, he sold fruit and chips along the beach. Thast is where he started thinking about being an entrepreneur.

That, and he enjoys pizza.

“It’s just been something that I’ve enjoyed making and seeing people eat with my mom’s previous restaurant,” Ross said.

RELATED: West Kelowna Houston Pizza gets rave reviews before opening

“I’m definitely excited but I’m super nervous, I have a lot of support (from friends and family.)”

“That’s the more Italian way of doing it, we don’t really serve the Napoleon way, it’s a quick five-minute in and out (pizza),” he said, adding with a Canadian twist.

“It’s in the name, Pizzamoreh. Amore means love in Italian, in the name we kind of tried to make it Italian, Canadian because it’s more of Canadian pizza. Most Italians don’t put pineapple on their pizza.”

Currently, Ross is learning the ropes from Guest for the next month, before he fully takes over.

Eventually, he said he would like to expand his business and use the pizza parlour as a place where people can gather and learn.

“If this is something that is going to work, right now we have a prime location and it’s good for the amount of traffic that goes through here… the location is good, I’m more leaning toward franchising and seeing how far we can make it,” Ross said.

He also started a clothing company, but the young entrepreneur would like to incorporate it within the parlour. His ultimate goal lies outside of the food industry.

RELATED: New pizza franchise opens in Glenmore

“It’s a big goal and big dream but I really want to recreate the schooling system and create a private school,” Ross said.

He wants to hold business meetings and create an environment where people can enjoy pizza and beverages while hosting community events similar to Ted Talks.

Ross said he never enjoyed school and would like to own his own private school one day.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Kelowna man’s child porn collection ‘traversed the spectrum of depravity,’ court hears

Terry Krock was caught in possession of between 7,000 and 12,000 child porn files

City of Kelowna moving temporary shelter off Recreation Avenue

Sheltering space moving to 890 Baillie Avenue, expected to be completed this week

BC Green Party looking for Central Okanagan candidates

The party only has two confirmed candidates: Sonia Furstenau and Adam Olsen

Evil Dead: The Musical to perform at Kelowna Actors Studio

The performance is a comedic, live stage show, of the cult classic film trilogy

Professional basketball league eyes Kelowna for possible expansion

The CEBL was the first Canadian professional sports league to successfully complete its 2020 season in a bubble format

B.C. reports 91 new cases as officials remain worried over ‘clusters of COVID-19

There have now been a total of 8,395 cases in B.C. since the pandemic began

EDITORIAL: Clearing the smoke

Wildfires have resulted in heavy smoke and poor air quality

COVID-19 exposure at Merritt pub

The exposure happened on Sept. 19 at the pub of the Coldwater Hotel

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

UPDATE: Person safely pulled from Vernon creek culvert

First responders from multiple agencies assist in getting individual out of the creek

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Police watchdog investigating after man injured in Penticton RCMP cells

Man suffers serious injuries after being lodged into cells at the detachment

Four more cases of COVID-19 in Interior Health

There are 31 active cases in isolation in the health region

Canada’s active COVID-19 cases top 10,000 as daily new cases triple over the past month

Dr. Tam repeated her warning to young people, who have made up the majority of recent cases

Most Read