The gateways to the town’s core, erected in 2019, are designed to draw visitors off Highway 3. File photo

The gateways to the town’s core, erected in 2019, are designed to draw visitors off Highway 3. File photo

Can you guess how many cars pass through Princeton in a year?

Hint…It’s a whole lot

Two and a quarter million cars traveled through Princeton last year.

Who knew?

That statistic was determined by a traffic study, commissioned by the Town of Princeton and the B.C. Ministry of Transportation.

The study was conducted during 2020 under COVID conditions, so does not include foreign travellers.

“Unlike any other industry that Princeton has, tourism is the one economic driver that the town can influence,” stated economic and tourism director Gary Schatz in a report to town council.

Schatz is on a mission to lure Highway 3 traffic into town.

“Through proactive rather than reactive practices, we can create marketable opportunities and end user experiences that focus on visitor attraction,” he said.

“Showcasing downtown revitalization, the sculpture walk, museum, RV park and golf course as well our lakes, and trails will continue to enhance the concept of Princeton as a true tourist destination.”

Related: Princeton officially becomes ‘Bronze Statue Capital of Canada’

Overall in 2020 numbers at the visitor’s centre were down, however the facility was closed for three months due to COVID.

Last year 12,521 walked through the doors on Bridge Street.

“Tourism is crucial to business growth. Whether a visitor is coming for business, leisure or both, that visit is a crucial economic driver for the Town of Princeton,” stated Schatz.

“The visitor economy provides the Town of Princeton with a major underutilized growth sector. It is critical that the town continues to expand and offer visitor experiences that will further develop Princeton as a destination for visitors from Canada and around the world.

“A strong visitor economy in Princeton is good for everyone providing a significant impact with job creation and growth and overall spend in many business sectors.”

Princeton’s town-owned RV park caught ‘campfire’ in 2020

Do you have something to add to this story, or something else we should report on? Email:mailto:andrea.demeer@similkameenspotlight.com


 
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Pexels photo)
Okanagan film boom owes to industry’s strong pandemic response: Sandhu

Vernon-Monashee MLA Harwinder Sandhu lauded the local film industry’s adaptation to the pandemic

(Amandalina Letterio - Capital News)
Kelowna demonstrators show support for Vancouver Island logging activists

Two Kelowna men stood atop a pedestrian bridge on Harvey Avenue to raise awareness about old-growth forests

Prospera Place in Kelowna. (Marissa Baecker/Shoot the Breeze)
Kelowna Rockets return to the ice after COVID-19 quarantine

All individuals within the team cohort tested negative for COVID-19 earlier this week

(Phil McLachlan/Capital News/Stock)
Man arrested in West Kelowna for stealing police bait car

The suspect has been identified as Raymond Francis Thiffault of Kamloops, who already had an outstanding Canada-wide warrant.

Rose Valley Elementary School. (Contributed)
Central Okanagan School sees second COVID-19 exposure in two days

An exposure was identified at Rose Valley Elementary on April 12 and 13

Arlene Howe holds up a picture of her son, Steven, at a memorial event for drug overdose victims and their families at Kelowna’s Rotary Beach Park on April 14. Steven died of an overdose at the age of 32 on Jan. 31, 2015. (Aaron Hemens - Kelowna Capital News)
Moms Stop the Harm members placed crosses Wednesday morning, April 14, on Rotary Beach in memory of children lost to drug overdoses. (Aaron Hemens - Capital News)
Kelowna mothers remember children lost to the opioid crisis

It has been five years since illicit drug deaths was announced a public health emergency

A member of the Oliver Fire Department works on the wildfire near the Cottages at Osoyoos Lake on Tuesday night. The fire is believed to have been caused by a human. (Oliver Fire Department Facebook)
UPDATE: Osoyoos wildfire believed to be human-caused

The Oliver Fire department also responded to another fire along the hike and bike trail on Saturday

desert hills estate winery grapes
Osoyoos winery back in business after clean bill of health

Desert Hills chose to temporarily close after a close contact tested positive for COVID

A screenshot from a Nuu-chah-nulth healing song and performance created in collaboration between Hjalmer Wenstob and Timmy Masso. (Screenshot from YouTube)
WATCH: Tla-o-qui-aht First Nation brothers produce COVID-19 healing song

Hjalmer Wenstob and Timmy Masso share dance and inspiration.

Health Canada headquarters in Ottawa. (Sean Kilpatrick/The Canadian Press)
Health Canada releases guidelines for reducing COVID-19 transmission at home

Improve indoor air quality by opening up your windows and doors, among the encouraged ventilation measures

Hikers are still able to climb to the top of Giant’s Head Mountain in Summerland, but the paved road to the upper parking lot will be closed from 7 a.m. to noon and all day on Sundays. (John Arendt - Summerland Review)
Summerland park partially closed to vehicle traffic

Giant’s Head Mountain Park gates will be closed to cars until noon

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Young cyclists from Quebec have not been riding single file on Naramata’s narrow and windy roads, causing the ire of locals worried for their safety and theirs. (Dan Moskaluk)
Quebec cyclists bad road behaviour causing stir in Penticton

The young cycling group illegally riding two-abreast on Naramata’s narrow roads

MP Todd Doherty took to Facebook after his family recently received threats. (Todd Doherty, MP Facebook photo)
‘I don’t run and I don’t hide’: Cariboo MP says RCMP probing threats made against family

Todd Doherty has also notified House of Commons Protective Services

Most Read