Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

People are burning shoes, cutting out Nike swooshes in protest of NFL star

An endorsement deal between Nike and Colin Kaepernick is prompting a flood of debate online as sports fans react to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues.

The deal unveiled by Nike and the former San Francisco 49ers quarterback was a trending topic on Twitter and other social networks, with some fans urging a boycott of the company’s clothes and sneakers — even burning cutting out the signature swoosh logos on their gear. Others pushed back, saying the backlash against Nike showed the polarizing debate has morphed well beyond whether NFL players should be allowed to demonstrate for social causes while the national anthem plays in stadiums before games.

Country music star John Rich tweeted a picture of one of his crew members holding the tops of a cut pair of Nike socks, with the caption: “Get ready @Nike multiply that by the millions.” The tweet garnered about 10,000 retweets and 30,000 likes, plus thousands of critical comments.

Rich, part of the duo Big & Rich and a former contestant of President Donald Trump’s reality show “The Celebrity Apprentice,” said he supported the right to protest but Nike lost his support when it endorsed Kaepernick.

Trump, a frequent critic of protesting NFL players, did not weigh in Tuesday morning even though he has loudly urged the league to suspend or fire players who demonstrate during the anthem, repeatedly diving into what has developed into one of the most contentious debates in the sports world.

Kaepernick’s attorney Mark Geragos announced the endorsement deal on Twitter, calling Kaepernick an “All American Icon.” Kaepernick also posted a Nike ad featuring his face and wrote: “Believe in something, even if it means sacrificing everything. (Hashtag) JustDoIt”

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract. The person spoke to The Associated Press on condition of anonymity because Nike hasn’t officially announced the contract.

The person said Nike will feature Kaepernick on several platforms, including billboards, television commercials and online ads. Nike also will create an apparel line for Kaepernick and contribute to his Know Your Rights charity, the person said. The deal puts Kaepernick in the top bracket of NFL players with Nike.

Nike also provides all NFL teams with game-day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.

Last week, Kaepernick scored a legal victory in his grievance against the NFL and its 32 teams when an arbitrator allowed his case to continue to trial. The quarterback claims that owners conspired to keep him out of the league because of his protests of social injustice.

Kaepernick contends the owners violated their collective bargaining agreement with players by conspiring to keep him off teams. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

A similar grievance is still pending by former 49ers teammate Eric Reid, a Pro Bowl safety who joined in the protests.

On Friday night, Kaepernick and Reid, also now out of the league, were each given huge ovations when they were introduced and shown on the big screen during a match between Serena and Venus Williams at the U.S. Open.

Meanwhile, the league and players union still haven’t resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem. Owners approved a policy requiring players to stand if they are on the sideline during “The Star-Spangled Banner,” allowing them to stay off the field if they wish.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team — putting players at risk of fines or suspensions.

Rob Maaddi, The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

UPDATE: 6.5-magnitude earthquake in Idaho shakes B.C. Interior

An earthquake was reportedly felt just before 5 p.m. throughout the Okanagan

West Kelowna pauses Re-leaf Program after COVID-19 confirmed at local nursery

Tree deliveries are paused until further notice after outbreak confirmed March 31

COVID-19: Non-profit 3D printing face shields for local hospital

‘The response has been completely overwhelming’

Outbreak of COVID-19 at West Kelowna agricultural business; 14 cases confirmed

75 workers are in isolation — 63 migrant workers and 12 local workers

Memorial Cup concert with Brett Kissel canceled amid COVID-19 concerns

Brett Kissel was scheduled to perform at Live on Lake in Kelowna on May 30

WATCH: Peachland boy gets a birthday parade

West Kelowna Party Parades made their way down to celebrate Josh Cardiff’s sixth birthday

UPDATE: Coronavirus concerns prompt event cancellations across the Okanagan

This is a running list of events cancelled across the Okanagan

World COVID-19 update: NATO suspicious of Russian military drills; Cruise ships ordered to stay at sea

Comprehensive update of coronavirus news from around the world for Wednesday, April 1

Community drums up support for North Okanagan hospital workers

Even health care workers and fellow first responders turned out to show love

South Okanagan first responders salute hospital workers

“You’re awesome” and “Thank you” say Penticton first responders, passing by emergency entrance

John Horgan extends B.C.’s state of emergency for COVID-19

Premier urges everyone to follow Dr. Bonnie Henry’s advice

B.C.’s first community COVID-19 death was dentist ‘dedicated’ to health: lawyer

Vincent was 64 when he died on March 22 after attending the Pacific Dental Conference

Two inmates at prison housing Robert Pickton test positive for COVID-19

Correctional Service of Canada did not release any details on the identities of the inmates

‘April Fools’ social media prank leads to criminal investigation in Osoyoos

Post claims individuals will be canvassing door to door seeking housing for seasonal workers

Most Read