Conservative Party Leader Andrew Scheer. (The Canadian Press)

Conservatives won’t use Heritage Minute branding on attack ad any more

Conservatives won’t use Heritage Minute branding on attack ad any more

The Conservative party has removed all Heritage Minute branding from an online video released over the weekend that took aim at the Trudeau government for a handful of ethics breaches.

In a tweet published by the Conservative party’s official account on Monday, the party said the intention was merely to use a “recognizable and often-parodied segment” to attack the Liberal government’s ethics record, recounting times cabinet ministers have been found in breach of federal rules as if they were landmark events.

The Conservative’s use of the Heritage Minute format for partisan political purposes drew the ire of the Historica Foundation, which has been making the one-minute films for nearly 30 years.

“We did not intend to draw negative attention to Historica Canada,” the Conservative party tweeted.

“They do great work profiling Canadian history and we wish to maintain our positive relationship with the organization.”

READ MORE: Historica Canada asks Conservatives to pull spoof of ‘Heritage Minute’

Official Heritage Minute films usually depict memorable Canadian milestones, like the invention of basketball, or showcase contributions of important Canadian figures, such as Lucy Maud Montgomery for authoring the Anne of Green Gables series while also battling depression and sexism.

Anthony Wilson-Smith, CEO of the Historica Foundation, said Sunday on Twitter that parodies are OK, but the organization didn’t want to be tied to any “political mud slinging.” He suggested the organization was considering legal action if the Conservatives didn’t remove all material linking the political spoof to real Heritage Minutes.

The Conservatives first put up a new version of the ad on Sunday with a long disclosure saying it wasn’t a real Heritage Minute following initial push back. After continued concerns, the party finally removed all Heritage Minute branding from the ad.

Once the party did that, the Historica Foundation said in a statement that it considered the matter “closed to our satisfaction.”

Liberal cabinet ministers were quick to use the opportunity to scold the Conservatives in hallways of Parliament Hill on Monday.

“Look at that and show me the difference between the Conservatives of today and Stephen Harper’s Conservatives?” Heritage Minister Pablo Rodriguez told reporters.

Treasury Board President Jane Philpott said she believes the episode highlights the need for political parties to take a responsible approach to advertising.

“Certainly that’s something that we seek to do in our party and I would certainly hope that other parties would do the same.”

This is the second time the Conservative party has pulled an online ad after facing backlash. In July, the party pulled an attack ad from its Twitter that depicted a black asylum seeker crossing irregularly into Canada, blaming a 2017 tweet from Trudeau for causing a “migrant crisis.”

Teresa Wright, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

World Community Film Festival returns to Kelowna

The festival celebrates its 16th anniversary

Line-up for Kelowna Fan Experience 2019 to be announced

The line-up will be announced Feb. 22

2019’s “status quo” budget accepted cautiously by Kelowna Chamber

“(This budget) is to appeal to an NDP base.”

Teresa May talent agency opens in Kelowna

The agency will be holding an all ages open casting event Feb. 24

Niedermayer jersey retirement ceremony a dream come true

Penticton minor hockey players bring home memories of a lifetime from Niedermayer jersey retirement

Students give two thumbs up to no more B.C. student loan interest

Eliminating the loan interest charges could say the average graduate $2,300 over 10 years

Larch Hills junior skiers top Teck BC Midget Championships

Multiple top-five finishes contribute to aggregate team trophy

Manitoba ‘pauses’ link with ex-B.C. premier Gordon Campbell after allegations

Campbell had been hired to review two major hydro projects

Heritage minute features Japanese-Canadian baseball team, internment

The Vancouver Asahi baseball team won various championships across the Pacific Northwest

UPDATE: Woman, off-duty cop in critical condition after stabbing outside B.C. elementary school

The officer was interceding in an alleged assault when he and the woman were stabbed

Vehicle fire on Coquihalla near Kamloops

A large plume of smoke could be seen rising into the sky over Highway 5

Pool plans disappoint Shuswap swim clubs

Salmon Arm mayor assures options for city rec centre only preliminary

$10-a-day child care not in 2019 budget, but advocate not irked

Sharon Gregson with the Coalition of Child Care Advocates of B.C. says NDP on track to deliver promise

Shuswap children’s organizations offer mixed reviews on Budget 2019

Concern over long waitlists, early intervention funding, but relief child care funds are included

Most Read