Conservative Party Leader Andrew Scheer. (The Canadian Press)

Conservatives won’t use Heritage Minute branding on attack ad any more

Conservatives won’t use Heritage Minute branding on attack ad any more

The Conservative party has removed all Heritage Minute branding from an online video released over the weekend that took aim at the Trudeau government for a handful of ethics breaches.

In a tweet published by the Conservative party’s official account on Monday, the party said the intention was merely to use a “recognizable and often-parodied segment” to attack the Liberal government’s ethics record, recounting times cabinet ministers have been found in breach of federal rules as if they were landmark events.

The Conservative’s use of the Heritage Minute format for partisan political purposes drew the ire of the Historica Foundation, which has been making the one-minute films for nearly 30 years.

“We did not intend to draw negative attention to Historica Canada,” the Conservative party tweeted.

“They do great work profiling Canadian history and we wish to maintain our positive relationship with the organization.”

READ MORE: Historica Canada asks Conservatives to pull spoof of ‘Heritage Minute’

Official Heritage Minute films usually depict memorable Canadian milestones, like the invention of basketball, or showcase contributions of important Canadian figures, such as Lucy Maud Montgomery for authoring the Anne of Green Gables series while also battling depression and sexism.

Anthony Wilson-Smith, CEO of the Historica Foundation, said Sunday on Twitter that parodies are OK, but the organization didn’t want to be tied to any “political mud slinging.” He suggested the organization was considering legal action if the Conservatives didn’t remove all material linking the political spoof to real Heritage Minutes.

The Conservatives first put up a new version of the ad on Sunday with a long disclosure saying it wasn’t a real Heritage Minute following initial push back. After continued concerns, the party finally removed all Heritage Minute branding from the ad.

Once the party did that, the Historica Foundation said in a statement that it considered the matter “closed to our satisfaction.”

Liberal cabinet ministers were quick to use the opportunity to scold the Conservatives in hallways of Parliament Hill on Monday.

“Look at that and show me the difference between the Conservatives of today and Stephen Harper’s Conservatives?” Heritage Minister Pablo Rodriguez told reporters.

Treasury Board President Jane Philpott said she believes the episode highlights the need for political parties to take a responsible approach to advertising.

“Certainly that’s something that we seek to do in our party and I would certainly hope that other parties would do the same.”

This is the second time the Conservative party has pulled an online ad after facing backlash. In July, the party pulled an attack ad from its Twitter that depicted a black asylum seeker crossing irregularly into Canada, blaming a 2017 tweet from Trudeau for causing a “migrant crisis.”

Teresa Wright, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Recovering Kelowna addict rises above her past

Victimized by systems suppose to help, a woman tries to fix her life

Plugged in: Kelowna teen thriving with professional eSports U.S. team

Russel Van Dulken turned his love and skills of gaming into a career

Okanagan College names new fundraising director

Helen Jackman will join the college as executive director of the Okanagan College Foundation and director of advancement

Olympian Andi Naude retires from freestyle skiing

Penticton native skied in 62 World Cup single and dual moguls events in her career

43 Okanagan College students enter studies with help of government

The B.C. Government’s Provincial Tuition Waiver Program allows young students who were in care access education

First her door mat and now unwanted guests poking around at midnight

Penticton woman catches somebody sneaking around her property on a surveillance camera

New report on 2017 wildfires calls for better coordination with B.C. First Nations

Tsilhqot’in National Government documents 2017 disaster and lists 33 calls to action

Okanagan experience for the Blue Man Group

The world tour of the Blue Man Group came to Penticton this week for two shows.

B.C. youth coach banned amid sexual harassment, bullying scandal: Water Polo Canada

Justin Mitchell can’t take part in Water Polo Canada events or clubs

Wilson-Raybould: Feds want to just ‘manage the problem’ of Indigenous Peoples

Former federal justice minister speaks at First Nations Justice Council meeting in B.C.

Federal funding helps South Okanagan women safely leave sex trade

The SAFE eXiting from the Sex Trade program helps women

North Okanagan downtown safety issues prompt need for discussions

Town hall meetings approved as city struggles with public concerns

Syrup commercially produced from Summerland maple trees

Maple Roch produces 50 bottles of syrup after trees in the community were tapped

Most Read