First year update on RID 911

RID 911 program (Report Impaired Drivers to 911) campaign in Kelowna. 

  • May. 11, 2014 6:00 a.m.

RCMP, City of Kelowna and MADD Central Okanagan Chapter are celebrating a successful one-year review of the RID 911 program (Report Impaired Drivers to 911) campaign in Kelowna.

Kelowna RCMP spokesperson Const. Kris Clark said, “In the first year since the signs were installed, we have seen a 19.8 per cent increase in the number of 911 calls reporting possible impaired drivers. These are positive results and we look forward to seeing more public participation during the second year of the program”.

Police encourage all motorists to call 911 if you suspect another person is driving under the influence of alcohol. Drinking and driving remains one of the leading causes of crashes, and it’s totally preventable.

“We are encouraged by these results, and applaud the community for their efforts in keeping the roads safe by calling 911 and having suspected impaired drivers removed from the roads before they cause crashes,” says Jeff Robinson, vice-president and spokesperson, MADD Central Okanagan chapter.

In December 2012, the MADD Central Okanagan chapter in partnership with the Kelowna RCMP successfully launched the first phase of the Campaign 911 program by placing cling-on stickers on RCMP cruisers. This was followed up with 12 road signs promoting the call 911 message being installed in various locations throughout the community in April 2013.

Since then, from the statistics, it would seem that Kelowna residents are hearing the message loud and clear; reporting dangerous driving behaviours 193 more times in 2013 than the previous year.

Kelowna Mayor Walter Gray said, “One year ago we stood together to launch this program hoping we could potentially save a life or prevent an injury – today we know we have. On behalf of Council I would like to thank the citizens who phoned in to report impaired drivers.”

For more information on Campaign 911, including signs of a potential impaired driver, visit


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