GetintheLoop adds former NHL executive

Former president of the Edmonton Oilers Hockey Club and COO of the Oilers Entertainment Group has joined GetintheLoop

  • Jan. 23, 2017 1:00 p.m.

Former Edmonton Oilers executive Patrick La Forge has joined Kelowna-based GetintheLoop.

Kelowna-based GetintheLoop’s roots go back to hockey and now the local tech company has dipped into the NHL’s waters to add to its executive team.

GetintheLoop has announced that Patrick La Forge, former president of the Edmonton Oilers Hockey Club and COO of the Oilers Entertainment Group has joined GetintheLoop in an executive role. La Forge will be working hand in hand with CEO, Matt Crowell, to help drive the growth of GetintheLoops data driven marketing solution across Canada.

EXTRA: GetintheLoop purchases Smart Betty

“I met Matt while I was the president of the Oilers and I was instantly excited by the solution GetintheLoop offered for solving database marketing opportunities via their unique mobile software,” said La Forge. “I was so excited by what Getintheloop had to offer that I actually suggested that instead of OEG being a customer, I thought OEG should purchase GetintheLoop as quickly as possible. So today, it is very exciting for me to have this opportunity to work alongside a brilliant young digital marketing company that has such a fantastic and unlimited future potential.”

Crowell played junior and university hockey before jumping into the tech world with GetintheLoop which has grown over the years.

“On behalf of our investors, current clients and our team, I couldn’t be more thrilled to have Patrick joining GetintheLoop,” said Crowell. “Patrick is a visionary who is committed to achieving success through partnerships and innovation. I know that both of us look forward to working together during this very exciting time for GetintheLoop.”

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