Two vehicle crash on Rose Avenue. (Aaron Hemens/ Kelowna Capital News)

Two vehicle crash on Rose Avenue. (Aaron Hemens/ Kelowna Capital News)

UPDATE: Head-on crash flips vehicle on roof on Rose Avenue

The incident unfolded about 1:30 p.m. Friday in Kelowna

UPDATE: 2:23 p.m.

A man who was inside the vehicle that flipped on its roof on Rose Avenue has been taken to hospital.

A dog was also inside one of the vehicles involved in the crash, but is reported to be OK.

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Emergency crews are rushing to the scene of a head-on collision on Rose Avenue.

According to witness reports, two vehicles collided about 1:30 p.m., Friday, in the 600-block of Rose Avenue. One vehicle flipped on its roof, possibly hitting a pedestrian.

At least three people are possibly injured.

Rose Avenue is blocked off between Richter and Pandosy Street, drivers should expect delays in the area while emergency crews are on scene.

Capital News has a reporter headed to the scene and will update with more information.

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