Kelowna’s Parkinson Recreation Centre.—Image: City of Kelowna

Kelowna ready to play the name (selling) game

New sponsorship program aims to raise $800,000 in new revenue for city over next five years

After nearly a year of planning, Kelowna says it’s ready to start selling naming rights for civic facilities.

Announced last November, the city’s new corporate sponsorship and advertising program is a five-year pilot project that aims to generate $800,000 in new revenue for the city between now and 2022.

The program will let the city sell naming rights to city-owned and operated facilities only, and places restrictions on who can be named a sponsor of certain facilities.

New sponsorship and advertising manager Janine Taylor told council Tuesday tobacco companies are not allowed to buy sponsorships in the city, but in some cases a company that produces alcohol is.

She cited an example of areas of the Kelowna airport that could be suitable to be sponsored by a winery, but a facility like the Parkinson Recreation Centre, would not.

Sponsorship and naming rights will be sold with the users of the facility in mind, she said.

“We’ll make sure we’re not over-commercializing or detracting from their enjoyment (of the facility),” Taylor told council.

Money raised from the sale of sponsorships and naming will go to the enhancement of the facility in question or the services it provides.

The final say on whose name gets used or what sponsorship is approved will rest with city council. City-owned facilities that are operated by another party will not be part of the new program.

The city already has several existing policies related to sponsorship and advertising, including:

• Commemorative recognition in city parks

• The city’s park naming policy

• The naming of Kelowna awards in memory of individuals

• Charitable donations and gifts to the city

• The city’s civic community facilities naming policy

Taylor said during the first year of the new sponsorship and advertising program, those policies will be reviewed and updated for consistency.

To report a typo, email:

Like us on Facebook and follow us on Twitter.

Just Posted

Helevorn comes to Kelowna on first Canadian tour

The Spaniards will bring their brand of doom metal to Kelowna May 11

Okanagan College program enacts remote smartphone chargers

Project ReCharge is making some additions to local parks

One day cat cafe comes to Lake Country

The Lake Country Art Gallery will host the adoption event

The Lonely to celebrate Roy Orbison’s music

The tribute show will come to Kelowna Sept. 27

No one hurt in West Kelowna rollover

The crash took place at Sonoma Pines Drive and Carrington Road

VIDEO: Are you concerned about Facebook leaking personal information?

Local Okanagan Facebook users speak on the social platform’s privacy settings

Struggling B.C. adoption agency elects new board that intends to keep it open

The previous board announced that Choices would close May 31

Okanagan city caps downtown cannabis retail applications

Four currently approved, two more coming, moratorium in place, reviewed after 12 months

Vancouver man, 19, charged in human trafficking case involving teen girl

The 16-year-old girl was reported missing and later discovered in Vancouver

Summerland auxiliary raised $1M for hospital tower

Funds came from sales at Summerland Health Care Auxiliary Thrift Shop

Eagle’s nest receives reno after Chase grass fire

BC Hydro used to dealing with osprey nests, not so much with bald eagles

Amber alert issued for 5-year-old Ontario boy

Ethan Montes is believed to be in the company of his mother, 47-year-old Juliet Mohammed

Air Canada schedule changing out of South Okanagan, at least for the summer

Air Canada released their updated schedule out of the Penticton airport on Thursday

Most Read