Kelowna tech company sold to Hollywood special effects giant for $100 million

The sale of Immersive Media to Digital Domain is the largest tech sale in the Okanagan since Disney bought Club Penguin in 2007.

A Kelowna tech company that specializes in spherical immersive video has been been bought by a leading Hollywood special effects company for $100 million.

Immersive Media, which has created specialized fully immersive video for the likes of Disney, ABC, American Express, Converse, Turner Broadcasting and Mountain Dew and Mercedes Benz, has been acquired by Hollywood special effects giant Digital Domain Holdings.

It’s the biggest tech sale in the Okanagan since Disney paid $350 million for Club Penguin in 2007.

The sale was announced by Tech Vibes on its blog Friday.

Immersive Media, founded in 1994, creates 360-degree video with specially made spherical cameras. It has worked on many projects including singer Taylor Swift’s Unstaged: Taylor Swift Experience for which it won an Emmy Award for original interactive program last year. It also covered the 2010 Winter Olympics in Vancouver for U.S. broadcaster NBC and in 2011 partenerd with Livestream to produce the world’s first 360-degree stream of a Black Eyed Peas concert from Central Park in New York City.

It’s technology started the Google Streetview program.

Digital Domain Holdings, which owns Hollywood special effects giant Digital Domain, has produced special effect for a long list of big-budget Hollywood movies including Canadian director Jame’s Cameron’s Titantic, as well as the Iron Man 3, the Transformers trilogy, Maleficent, the X-Men series and Furious 7.

Cameron, known for making movies that employ cutting edge technology, such as Avatar, was a co-founder of Digital Domain.





Just Posted

Need to catch up on news? You’re covered

Every Saturday the Capital News will highlight stories from the week

Big White board school among best

Director of snow sports, Josh Foster, is one of the top instructors in Canada

Seniors prefer funeral to lifestyle planning

Survey finds 73% of seniors have a will, only 13% have long-term care plan

Okanagan College business students soar

Medal winners at Western Canadian Business Competition

UBCO civil engineer touts cohousing option

Gord Lovegrove says cohousing is sustainable social and economic lifestyle

VIDEO: B.C. Mounties reunite veteran with lost military medals

RCMP say Zora Singh Tatla, who served in the army in India for 28 years, is the righful owner

Federal government seeks public feedback on pedestrian safety

What safety measures do you think need to improved for pedestrians and cyclists?

Search continues for 10-year-old Montreal boy missing since Monday

Montreal police said they are exploring every possibility in search for Ariel Jeffrey Kouakou

Airline passenger-rights bill claws back protections for travellers: Advocate

Bill C-49 would double tarmac delays, scrap compensation for flights affected by mechanical failures

Canadian research vessel to explore 19th Century shipwrecks

Commissioned this week in Victoria, the RV David Thompson is Parks Canada’s newest vessel

VIDEO: ‘New wave’ of anti-pipeline protests return to Trans Mountain facility

About 100 demonstrators with Protect the Inlet marched to the Burnaby terminal Saturday

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

B.C. man to plead guilty in connection with hit-and-run that killed teen

Jason Gourlay charged with failure to stop at the scene of accident, attempting to obstruct justice

Rescue boat theft marks third in 3 years for B.C. SAR team

Eight-metre Spirit of Harrison rescue vessel was stolen Friday night, found Saturday morning

Most Read