Nature’s Fare in Kelowna and Vernon raises more than $30,000 for Okanagan Rail Trail

Company applauds effort from its customers with matching donation program in two day campaign

Nature’s Fare Markets co-owners

Nature’s Fare Markets and the communities of Vernon and Kelowna raised a whopping $30,000 for Okanagan Rail Trail construction in a two day matching fundraising campaign.

“We are thrilled,” said Alexa Monahan co-owner of family run business Nature’s Fare Markets. “This campaign exceeded our expectations. Our customers and visitors were extremely generous, and between the Kelowna and Vernon stores, contributed $15,124.64.  Nature’s Fare is happy to join our customers in contributing $10,000 towards this valuable community project.”

On the last day of the campaign, when the totals posted outside of the store indicated that the response would exceed Nature’s Fare matching, an anonymous donor volunteered to make up the difference to reach a total of $30,000, according to Nature’s Fare.

“The matching campaign has been a great experience for our staff and customers,” said Claire Volpatti, Nature’s Fare co-owner. “Nature’s Fare challenges other businesses to come forward as rail trail business partners, and meet or beat our meters.  With five or six similar business campaigns, we could fund a kilometre of trail, and this will build as more businesses come forward.”

This amount will fund 187.5m of the rail trail on the discontinued rail corridor between Coldstream and Kelowna.

“The success of this two day event demonstrates the power of donation matching. Supporters who had not yet come forward were motivated by the opportunity to double their donation,” said Heather Stewart, Kelowna Trail Ambassador. “It will be great to see businesses from Kelowna to Vernon stepping up to meet Nature’s Fare challenge and help make the trail happen.”

The rail trail fundraising campaign is community driven with volunteer Trail Ambassadors in Kelowna, Lake Country and Vernon working with campaign partners and business partners to raise awareness and inspire donations. The Community Foundation of North Okanagan and the Central Okanagan Foundation are collecting donations and providing tax receipts. Since the campaign began in May, communities have raised about $870,000, enough to fund nearly 5.5 km of trail construction.

“The response to the Nature’s Fare campaign has been fantastic,” said Brad Clements, trail ambassador. “It is important to keep up the momentum in order to be prepared to start trail work next spring. Any businesses who would like to join in the campaign should contact us through the website: www.okanaganrailtrail.ca.”

 

 

Just Posted

Downtown Kelowna light-up set to go

Santa lighting the city’s Christmas tree will cap off a days of festivities downtown

Kelowna asking court to shut down pot shops

City seeking injunction to stop five marijuana dispensaries from operating

Traci Genereaux remembered at Vernon vigil

Family and friends remember Genereaux as a “fiery red-head with the best sense of humour”

UPDATED: Body found in burnt Kelowna home

“Firefighters later updated police that a body had been discovered inside the home. “

Angler fined for over-fishing on Gardom Lake

It was an expensive fishing trip for an Okanagan man this weekend.… Continue reading

Tattooing couple opens new shop in Lake Country

Cody and Fabiana Philpott opened NSI Tattoo in August

David Cassidy, teen idol and ‘Partridge Family’ star, dies at 67

Cassidy announced earlier this year he had been diagnosed with dementia

Innkeepers Gala supports JoeAnna’s House

28th annual event in Kelowna is a popular gathering that kicks off the holiday season

Fintry Queen still looking for a home

Fintry Queen owner wants the tourist vessel in the Penticton Parks and Rec master plan discussions

Major grant bolsters Penticton doctors research on pain

Local research team is headed by Penticton rheumatologist

LETTER: Jumbo Valley is part of Ktunaxa territorial claim

Ktunaxa Nation Council responds to Tom Fletcher column

3,800-plant grow-op busted on First Nation reserve

Three men face charges after RCMP bust a large drug operation on the Soowahlie Reserve near Chilliwack

VIDEO: Government approves funding of $750,000 drug for B.C. woman

Approval comes one day after province announces funding for Soliris on a case-by-case basis

B.C. boy’s social media bid to get levidrome in the Oxford dictionary goes viral

‘It’s been five weeks and has totally blown up today.’

Most Read