Kelowna’s Safeways screamed for ice cream, selling $1,900 of ice cream with proceeds going towards the Okanagan Boys and Girls Club.
Overall, $277,000 was raised for youth-based charities across Canada. On Saturday, June 24, Sobeys Inc. warmed hearts with cool ice cream treats at local Sobeys, Safeway and IGA locations in western Canada, raising money for 113 local youth-based charities. Interior B.C. stores raised more than $25,000.
The Canada Screams for Ice Cream campaign invited customers to make a $2 donation in exchange for a tasty ice cream treat, with 100 per cent of proceeds providing healthy meals and snacks to charitable organizations in local communities.
Sobeys also provided $100,000 for the fundraiser.
The event also marked the launch of Sobeys’ Kids Paying-It-Forward program, a special partnership between the Canadian grocer and participating charities to empower 150 kids to pay-it-forward to the charity of their choice.
Selected kids received a $500 gift card to award to a community group that made a positive impact on their family, friends or neighbours. Donation presentations for the Kids Paying-It-Forward program will be made in local communities throughout the summer, with the stories behind each donation posted online.
“We were inspired to see our diverse retail network come together for the Canada Screams for Ice Cream campaign,” said director of community investment at Sobeys, Renée Hopfner. “Sobeys is committed to supporting the communities we proudly serve and we were honoured to be joined on June 24 by so many customers and employees in making better food possible for kids. We’re also thrilled to see tomorrow’s leaders give back through our Kids Paying-It-Forward program and look forward to empowering Canadian kids to share their stories throughout the summer.”