Salmon Arm Bay at its serene best. (File photo)

Salmon Arm Bay at its serene best. (File photo)

Salmon Arm chips in for big ad in national magazine to leverage #1 status

Ad purchase comes on heels of city’s top community ranking

Salmon Arm council is chipping in $5,000 to help fund what’s being described as a unique advertising opportunity.

On Aug. 8, Maclean’s magazine published its Canada’s Best Communities 2019 rankings, with Salmon Arm coming in first in B.C., sixth in Canada.

The Salmon Arm Economic Development Society (SAEDS) was informed of the placement ahead of time, as was city council.

Economic development manager Lana Fitt came to a special meeting of council on Aug. 1 to ask for $5,000 from the city.

She explained the total cost of the one-page ad in the national magazine (which she did not name because Best Communities had not yet been published) was $11,500. She said it would exceed SAEDS’ marketing budget for 2019 by $5,000.

“This national advertising includes a print circulation of 199,000 and combined print and digital readership of 3.5 million. The reader demographics align very well with the target demographics identified within our marketing strategy of young families and millennials. We feel this national exposure will provide a high return on investment back to the community in the form of talent attraction,” wrote Fitt to council.

Read more: Salmon Arm named best in B.C.

Read more: Salmon Arm – ‘Small city, big ideas’ brand approved

Read more: Gaining momentum – city councillor pedals Salmon Arm’s new brand

Council checked with staff to see how much money was left in the council initiatives fund and was told $8,963.

“I really support this, I think it’s incredible exposure for the money we’re spending,” said Coun. Debbie Cannon. “Just look at the circulation of this magazine; I think it’s great.”

Coun. Kevin Flynn agreed.

“We haven’t spent a lot of money to introduce our branding to the world… I think this is a unique and positive one-time opportunity.”

Couns. Tim Lavery, Flynn and Cannon voted for the expenditure. Coun. Chad Eliason voting against, explaining later that he thought perhaps the money could be used more wisely with targeted social media advertising.

Couns. Sylvia Lindgren and Louise Wallace Richmond were absent.

Fitt explains that the full-page ad in Mclean’s will run on Aug. 15, with the idea of capitalizing on the exposure in the Best Communities publication by directing readers to community portals where the interest can be kept alive.


@SalmonArm
marthawickett@saobserver.net

Like us on Facebook and follow us on Twitter

Just Posted

(Phil McLachlan/Capital News file)
One dead after fiery Okanagan Connector crash between two semis

DriveBC estimates road won’t be open until 5 p.m.

Fire near Highway 97 C close to Merritt. (Facebook)
Wildfire burning near Highway 97C

The fire is an estimated nine hectares in size

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Second dose vaccinations accelerating throughout region: Interior Health

To date, more than 675,000 doses have been administered throughout the region

A Sycamore Road home in Kelowna has been cordoned as police conduct an investigation after a man was found dead at the residence at around 1:30 a.m. on June 17. (Aaron Hemens/Capital News)
Kelowna RCMP investigate death at ‘house from hell’

RCMP said that the incident is isolated in nature

(Contributed)
Kelowna’s Uber hopes dashed by transportation board COVID-19 inquiry — for now

Passenger Transportation Board puts Uber’s application to expand on hold

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

Jeanette Megens
KCR: Volunteering is sharing your story

Kelowna Community Resources shares stories of its volunteers in a weekly column

House Majority Whip James Clyburn, D-S.C., center left, reaches over to Rep. Maxine Waters, D-Calif., joined by Speaker of the House Nancy Pelosi, D-Calif., center, and members of the Congressional Black Caucus as they celebrate the Juneteenth National Independence Day Act that creates a new federal holiday to commemorate June 19, 1865, when Union soldiers brought the news of freedom to enslaved Black people after the Civil War, at the Capitol in Washington, Thursday, June 17, 2021. It’s the first new federal holiday since Martin Luther King Jr. Day was created in 1983. (AP Photo/J. Scott Applewhite)
Biden to sign bill making Juneteenth a federal holiday

New American stat marks the nation’s end of slavery

Athena and Venus, ready to ride. (Zoe Ducklow - Sooke News Mirror)
Goggling double-dog motorcycle sidecar brings smiles to B.C. commuters

Athena and Venus are all teeth and smiles from their Harley-Davidson sidecar

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Kimberly Bussiere and other laid-off employees of Casino Nanaimo have launched a class-action lawsuit against the Great Canadian Gaming Corporation. (Chris Bush/News Bulletin)
B.C. casino workers laid off during pandemic launch class-action lawsuit

Notice of civil claim filed in Supreme Court of B.C. in Nanaimo against Great Canadian Gaming

A Photo from Sept. 2020, when First Nations and wild salmon advocates took to the streets in Campbell River to protest against open-pen fish farms in B.C.’s waters. On Dec. 17, federal fisheries minister Bernadette Jordan announced her decision to phase out 19 fish farms from Discovery Islands. Cermaq’s application to extend leases and transfer smolts was denied. (Marc Kitteringham/Campbell River Mirror)
Feds deny B.C.’s Discovery Island fish farm application to restock

Transfer of 1.5 million juvenile salmon, licence extension denied as farms phased out

Salmon Arm’s Brook Kosick competes in the barrel racing event at a BC High School Rodeo Association rodeo in Quesnel, which was held from June 11-13, 2021. (Cassidy Dankochik - Black Press)
VIDEO: Shuswap rodeo athlete barrels through competition

Salmon Arm rider Brook Kosick thrilled to compete in provincial finals

Most Read